== Brand ("The Why") ==
Sample text<span id="docs-internal-guid-9d2040d4-7128-1f24-ef44-021125e42ea8"><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Start by defining ‘the why’ behind your work. What are you trying to showcase in your videos? What message do you want people left with? What is your overall goal? Maybe you want to make people that are usually hard to reach accessible to student questions, maybe you want to showcase the projects on campus that aren’t visible, or maybe you want to spark conversation around a specific topic--use this goal to name your movement and drive all your subsequent actions.</span></span>
== Audience ==