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Students, faculty, and the community would be reinforced to remember that no idea is dumb during the workshop. Imagine how many people called the person who created the float, pool Noodle dumb when he or she pitched the idea to someone, that person is now very rich. The purpose is to be brave when creating ideas, have fun, and learn crucial, hands on skills that will help accelerate their success. One does not learn without taking chances and what a better place to try new experiences than in a Pop-Up class.
University Innovation Fellow, Timothy Moore, discussed with a group of UIF candidates how his team and he created [[File:JMU XLABS.png|thumb]] a curriculum for their innovation center. Moore’s team was so successful with their marketing strategies to get attendees, James Madison University developed locations around campus to “ educate, collaborate, and Innovate” for students, faculty, and the surrounding community. The JMU X Labs started with very few courses and now have classes that stretch from ''Drones'' to ''Hacking for Defense'' and all the way to ''Augmented & Virtual Reality Design.''
Their team marketed the Pop-Up classes one month in advance with-
