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= Overview <br/> =
The University of Oregon innovation and entrepreneurship landscape canvas has many opportunities. With two very strong programs at the University, Product Design and Entrepreneurship, there is tremedous opportunity for crossover, collaboration and joint innovation. The biggest issue: how to integrate two fairly segregated disciplines. Design students excel in the product creation side, whereas entrepreneurs tend to excel in implementation (at least as observed at U of O). These two disciplines have alot to offer one another; it is just a matter of getting the right people together. Designers need to create a mindset that the design process does not end at final prototyping; it continues into implimentation. Furthermore, business students can learn a lot about the design process, iterative ideation and rapid prototyping. This is my mission as a UIF at the University of Oregon.&nbsp;
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