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TED stands for "Technology, Entertainment, DesighnDesign." Founded in 1984, TED was a one time event that emphasized technology and design. The main annual TED conference begain began in 1990 in Monterey, California. Owned by the private non-profit Sapling Foundation, TED events involve live streaming of various talks. The slogan that the Sapling Foundation uses to describe TED sums up the purpose: "ideas worth spreading." Currently, TED events are held throughout the U.S. and in Europe and Asia, in which a wide range of topics are discussed within the research and practice of science and culture. These speakers giving the talks are innovative in their storytelling to engage the audience. 

TEDx began in 2009, when TED started granting liscenses licenses to third-parties to organize independent TED-like events. These TEDx events can be themed in any manner, in which invited speakers can talk about differenent different subjects that don't necessarily have to be about science and technology. TEDx events are prhobited prohibited from making profit , although individual admission fees or sponsorship can be collected to cover the running costs. Moreover, invited speakers are not paid and agree that TED has the right to edit and distribute their presentation under a Creative Commons liscenselicense. In order to obtain a granting liscense license from TED to host a TEDx event, one must submit an online applcation application form at this website [http://www.ted.com/pages/organize_tedx_event http://www.ted.com/pages/organize_tedx_event]. TEDx events are extremely useful on Universities as wealth of knowledge can be shared. Thus, innovation knowledge can be discussed on campus through a popular TEDx event. 

The audience of the event is varied. The type of audience that shows up to the TEDx event depends on how the event is organized/themed. For an event on innovation, the audience will most likey likely be that of entrepreneurs and people with business or a science background. MoroeverMoreover, the audience also depends on where the event is located. If the event is located at a University, then more students and professors interested in innovation will most likey likely attend. In all, the audience is dictated by the location of the TEDx event and its organization. 

Selecting the speakers for the TEDx event and what they should speak about is up to the person(s)/team running the event. The content of the event is open to any theme. For an innovation TEDx event, it would be benefeical beneficial to choose speakers that are entrepreneurs or experts in that field. 

A TEDx event can be hours to a day long. However one wants the duration of the event to last probably depends on the amount of speakers and the allotted time they have to speak. Basically, the event is structured with speakers who can speak in front of an audience. Typically, the speaker is on stage facing the audience. MoroeverMoreover, these events are traditionally filmed and streamed online. Thus, the speakers should not have a problem being filmed. 

Emailing speakers or asking recommendations for speakers specifically to dicsucss discuss about innovation, can help in attaing them for the TEDx event. One should try to attain speakers who are local and also abroad to display an informative event.