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= <span id="docs-internal-guid-8e3ce55c-4220-609f-6ecf-ce9ff068433f"><span style="font-family: Arial; color: rgb(51, 51, 51); font-weight: bold; vertical-align: baseline; white-space: pre-wrap">Encouraging Faculty Innovation and Entrepreneurship:</span></span> =
<span id="docs-internal-guid-8e3ce55c-4220-609f-6ecf-ce9ff068433f"><span style="font-size: 15px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap">Faculty 's primary responsibility lies in research but they should also partake ; however, moderate participation in some entrepreneurial endeavors (60/40)should also be encouraged. Faculty already have With extensive dedication to teaching and research responsibilities which take up , faculty can devote upwards of 60 to 80 hours of their timeon these two areas. </span></span><span style="color: rgb(0, 0, 0); font-family: Arial; font-size: 15px; white-space: pre-wrap;">Therefore, expecting them to also chase after companies to buy into their research or consider their patent portfolio should be incentivized for doing extra work.</span></span>
<span><span style="font-size: 15px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap">The [https://www.depts.ttu.edu/vpr/commercialization/ Office of Research Commercialization] (ORC) does provide a way for research to be patented and commercialized, however, the system doesn't have the best reputation. One professor has had several research discoveries rejected as patents, and within weeks or months of publishing his research large companies came forward to ask him to give a talk on it. So the university missed out on an opportunity because people in the ORC didn't understand the potential value of the research. The old system (according to faculty and staff) didn't include enough a rigorous enough process for evaluating the value of research. It's currently undergoing changes that were started after new leadership took over.</span></span>