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<span style="font-family:arial,helvetica,sans-serif;"><span id="docs-internal-guid-fbd5d3ee-6713-672e-d5fd-161de3a95587"><span style="font-size: 14.6667px; color: rgb(0, 0, 0); vertical-align: baseline; white-space: pre-wrap; background-color: transparent;">The best way to spread the design thinking concept is finding a way into the classroom. Whether this be in a one class session or in a two week curriculum, once you begin to teach the ideas of design thinking, students will find interest. In the classroom, students are required to focus which gives you their attention easier than trying to track them down outside class with their busy schedules.</span></span></span> <br/><span style="font-family:arial,helvetica,sans-serif;"><span id="docs-internal-guid-fbd5d3ee-6713-672e-d5fd-161de3a95587"><span style="font-size: 14.6667px; color: rgb(0, 0, 0); vertical-align: baseline; white-space: pre-wrap; background-color: transparent;">It is also essential to advertise to a </span><span style="font-size: 14.6667px; color: rgb(0, 0, 0); font-weight: 700; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;">broad market</span><span style="font-size: 14.6667px; color: rgb(0, 0, 0); vertical-align: baseline; white-space: pre-wrap; background-color: transparent;">. For example, as mentioned earlier marketing to a specific audience using words such as “creative”, which draws artsy people, or “prototyping” which draws engineers, is very limiting. Think more broad. Depending on the university, using programs such as new student orientation might be effective because all types of students are engaged in this program. Creating a design thinking session exclusively for entrepreneurship majors could easily deter students who are intimidated by innovation or not as interested in design thinking.Using a broad market with a semi-captive audience will get you the exposure and support you need to find your following on campus.</span></span></span>
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<span style="font-family:arial,helvetica,sans-serif;"><span id="docs-internal-guid-fbd5d3ee-6713-672e-d5fd-161de3a95587"><span style="font-size: 14.6667px; color: rgb(0, 0, 0); vertical-align: baseline; white-space: pre-wrap; background-color: transparent;">Unlike many other projects or workshops, posting flyers about a design thinking session is generically not the strongest marketing strategy to appeal to all types of audiences. Word choice is crucial to any sort of market campaign. For example, a flyer with a word on it such as “creative” draws a more artsy crowd, where as a flyer containing the word “prototype” typically draws a more engineering minded crowd. Instead of creating initiatives that occur outside of classroom, it is fundamental to implement ideas that </span><span style="font-size: 14.6667px; color: rgb(0, 0, 0); font-weight: 700; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;">get yourself into the classroom</span><span style="font-size: 14.6667px; color: rgb(0, 0, 0); vertical-align: baseline; white-space: pre-wrap; background-color: transparent;">.</span></span></span>
<span style="color: rgb(0, 0, 0); font-size: 14.6667px; white-space: pre-wrap; font-family: arial, helvetica, sans-serif; background-color: transparent;">The best way to spread the design thinking concept is finding a way into the classroom. Whether this be in a one class session or in a two week curriculum, once you begin to teach the ideas of design thinking, students will find interest. In the classroom, students are required to focus which gives you their attention easier than trying to track them down outside class with their busy schedules.</span>
