Changes

Outside sponsors often have other more corporate goals in mind. It is likely that an outside sponsor will be of help financially; however, unlikely than they will take a personal interest or be a long-term partner in the project. That being said, do not devalue outside sponsors! They can be of great assistance when getting down to the implementation of an event or project.

You want a sponsor who is forward-thinking and technology-inclined, but also someone who is willing to be realistic and results-driven. Chris Ashley shared that “vision” is what is most important to come from your team, and “practicality” is what is most important to come from your sponsor. Sponsors who are “action-biased” and willing to push your team when things are beginning to stagnate are key to a project’s success, because there will undoubtably be obstacles (including days when it seems like nothing is working out.)