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This article provides instructions and tips on how to implement an eight week Ultimate Trader Challenge on your campus. The Ultimate Trader Challenge drew inspiration from Kyle MacDonald and his, [http://oneredpaperclip.blogspot.com/ One Red Paper Clip] story. Kyle became famous after he managed to make a series of up trades that led him from starting with a small red paper clip to his final trade of a house. This entrepreneurial idea of making smart trades can be implemented and modified to fit a college campus. The basic idea behind it is to have students start with a small object, like a pen, and after 8 weeks, see which student was able to make the best trades. Holding a challenge of this sort on your own campus helps build a community and is also a great marketing opportunity.{{#Widget:Youtube|id=F1_OoICS2b8}}

[[File:881983 628966510450875 1467906505 o.jpg|thumb|right|881983 628966510450875 1467906505 o.jpg]] A very good example where the Ultimate Trader Challenge was implemented successfully was at [https://www.facebook.com/PSUTC2013 Penn State] by UI Fellow [http://www.linkedin.com/profile/view?id=87580240&locale=en_US&trk=tyah&trkInfo=tas%3Ajohn%20ol%2Cidx%3A1-1-1 John Oliver].  He was able to get over 100 students participating in this event. Oliver's starting object was a recycled plastic pen. The winner of the event won a Ford F-250 pick-up truck! Here is a [https://www.youtube.com/watch?v=1WkCgt2f0vw link] to a documentary filmed about the event.

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