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= Discover =
'''"Students, innovation and entrepreneurship is important. Make it a priority." (Perceived Value): '''In this waystage, a workshop, student or faculty member is generating awareness about the importance of I&E to students, and perhaps possibly conveying the their fundamental elements of I&E to students. Students not looking for this information may happen upon I&E through courses, events like TEDx, workshops, speaker series and/or marketing and communications mechanisms designed to profile such activity on activities in higher education.
= Learn =