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Starting Gate, WMU's business accelerator program, is the driving force behind merging WMU Entrepreneurship with regional and local economic development efforts. Students participate in workshops led by community leaders on topics ranging from marketing to patent law, and everything in between. The southwest Michigan Small Business Development Center, located within the Haworth College of Business, also provides small business assistance for companies within the program. Students are also encouraged to participate in and attend community events focusing on innovation and entrepreneurship, such as Pitch Zoo, Startup Zoo, and Startup Grind.
<span style="font-size: 9pt; font-family: Arial, sans-serif;">Floyd Hall, the main hub of WMU's engineering campus resides within<span class="apple-converted-space"> </span>'''the Business Technology and Research Park'''; a high tech business development space home to companies spanning life sciences to advanced engineering and information technology. The BTR Park currently is looking to expand to the land adjacent to the Parkview Campus, where they hope to add more engineering and technology related business. The Businesses that currently reside on the BTR Park not only have the opportunity to interact with staff but with students, as many of the companies come each year for the '''Engineering Expo''' an annual gathering of surrounding engineering companies who inform students about their companies and the opportunities they hold.<o:p></o:p></span>