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= <span style="font-size:large;">Project Pitch Video</span> = {{#Widget:Youtube|id=w_ARn4EkG1A}}   <span style="font-size:large;">'''<u>Overview:'''</uspan>''' ----
With the recent opening of the Garage and the increase in visibility and amount of resources for entrepreneurship on campus, now is the ideal time to optimize the entrepreneurial ecosystem for the future and make the improvements necessary to make it the best it can be.
'''<u></u>'''
 <span style="font-size:large;">'''<u>Part I: Breaking Down Silos and Improving Student Access to Resources&nbsp;'''</uspan>''' ----  
The Northwestern Entrepreneurship Ecosystem already has a plethora of resources for students interested in entrepreneurship, innovation, design, and related fields. However, these resources are siloed by schools and departments making it difficult for students to find them and take advantage. The following initiatives are designed to improve student access to resources on campus.
Key Milestones:
*Creation of an Entrepreneurship Task Force to examine ways of knowledge sharing and collaborating across silos - November, 2015
*Re-maping and development of new graphics that more clearly highlight the resources avaliable - December, 2015
*Recommendations on cross-silo knowledge sharing and potential collaboration between different organizations - March, 2016
'''<uspan style="font-size:larger;"><span id="docs-internal-guid-e334ee83-9312-5c5d-00be-3c5417e44c1d"><span style="font-family: Oswald; font-weight: 700; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;">A. Improving the Understanding of Campus Entrepreneurial Efforts</span></span></uspan>'''
'''<u>Part IIProposed Solutions: The Garage as a Hub for Entrepreneurship & Innovation</u>'''
·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The Garage’s opening marks *Creation of a major milestone in monthly entrepreneurship at Northwestern stakeholders meeting that will serve to update the various stakeholders on the development efforts of other stakeholders and foster collaboration*Creation of a task force that will work to find ways to increase collaboration and knowledge sharing across the Northwestern Entrepreneurial Ecosystem schools and departments and has decrease the potential to serve as amount of duplicate efforts.*Students should have a catalyst for entrepreneurship and innovation on campus. It is critical that it’s role be clearly defined clear representative voice in a way consistent with the ecosystem’s discussions around ecosystem needs. While this may seem like common sense, it is critical that the Garage serve as most likely through a hub in one to two student representatives at the sense that it connects proposed stakeholder meetings and on the varying efforts on campus and allows for intersections between ideas and backgrounds, rather than pushing a uniform entrepreneurial visionproposed task force.
Key Milestones<span style="font-family:Oswald; font-size: 14.4px; font-weight: bold; white-space: pre-wrap;">B. Creating Student Entry Points</span>
*Creation of a strategic plan for the development of a diverse community - November, 2015*Development of better legal resources for resident teams - November, 2015*Targeted outreach centered on attracting entrepreneurs from non-tradtional backgrounds&nbsp;- January, 2015*Development of venture funding sources for resident teams - January, 2015*Development of a scholarship fund to help those who cannot afford to take part in entrepreneurship at the expense of a part time job - March, 2016*Development of an indepth entrepreneurship-focused alumni database - April, 2016Proposed Solutions:
'''<u></u>'''*Developing a new graphic that can be used to show the ecosystem and that students understand*Making the Garage website the entry point to entrepreneurship at NU by improving the resources listed, listing other departments and organizations for entrepreneurship and innovation on campus and clearly explaining their role, and events on campus.*Updating the Farley Center website with current resources at NU and listing all the entrepreneurship classes offered at Northwestern that will count towards the certificate.
&lt;span style="font-size:large;"</span&gt; <span style="font-size:large;">'''Part II: The Garage as a Hub for Entrepreneurship & Innovation'''</span> ---- The Garage’s opening marks a major milestone in the development of the Northwestern Entrepreneurial Ecosystem and has the potential to serve as a catalyst for entrepreneurship and innovation on campus. It is critical that it’s role be clearly defined in a way consistent with the ecosystem’s needs. While this may seem like common sense, it is critical that the Garage serve as a hub in the sense that it connects the varying efforts on campus and allows for intersections between ideas and backgrounds, rather than pushing a uniform entrepreneurial vision. <uspan style="font-size: larger;"><span id="docs-internal-guid-e334ee83-9312-5c5d-00be-3c5417e44c1d"><span style="font-family: Oswald; font-weight: 700; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;">A. Development of a Diverse Community</span></span></span> Proposed Solutions: *Upon completion of the current resident survey, analysis of the results to identify gaps in terms of academic background, year, graduate and undergrad, and other aspects that impact the overall diversity.*Targeted outreach to those schools that are underrepresented in the current residency in order to get more students with these backgrounds involved. <span style="font-family: Oswald; font-size: 14.4px; font-weight: bold; white-space: pre-wrap;">B. Creation of Resources that Fill Voids</span> Proposed Solutions: *Student survey to identify the missing pieces and what their needs are.*Legal office hours that are focused on assisting in the IP and incorporation processes, specifically by reviewing and offering advice on legal documents.*Creation of a scholarship fund to assist students who cannot pursue entrepreneurship because they cannot forgo a part time job for financial reasons.*Creation and promotion of an entrepreneurship specific alumni network, as well as more opportunities for students to engage with alumni in entrepreneurship and related fields. &lt;span style="font-size:large;"</span&gt; <span style="font-size:large;">'''Part III: Expansion of the Northwestern Entrepreneurship Community'''</uspan>''' ----
With the recent development of and focus on entrepreneurial resources particularly for those who are building startups in software, green tech, or medical devices, it is now time to shift the focus towards the earlier stages of the funnel in order to attract a larger audience, especially given that a majority of Northwestern students have the mentality necessary for an interest in entrepreneurship and innovation.
Key Milestones<span style="font-size:larger;"><span id="docs-internal-guid-e334ee83-9312-5c5d-00be-3c5417e44c1d"><span style="font-family: Oswald; font-weight: 700; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;">A. Change in Marketing Language</span></span></span> Proposed Solutions: *Differentiated branding – that emphasizes making an impact and problem solving – for some events and programs on campus.*Promotion of events and programs using targeted messages, i.e. highlighting journalism and storytelling for Medill and social impact for SESP. <span style="font-family: Oswald; font-size: 14.4px; font-weight: bold; white-space: pre-wrap;">B. Expansion of Entrepreneurial Programming</span> Proposed Solutions: *More hands on, one off workshops on topics such as design thinking, intrapreneurship, and other less-startup focused topics.*Creation of more non-engineering design classes that focus on applying design to other contexts, such as journalism, organizations, and social impact.*Offering more classes that cover the basics of entrepreneurship through case studies and other methods rather than student startups.    <div><br/></div>'''<span style="font-size:large;">Part IV: Making Entrepreneurship and Northwestern Culture Compatible&nbsp;</span>''' ---- '''&nbsp;'''While entrepreneurship requires large amounts of dedication, time, and effort and should not be easy, there are steps that can be taken to make it easier to be pursued without jeopardizing one’s academic career and promoting a healthy less stressful lifestyle.&nbsp; <span style="font-family: Oswald; font-size: larger; font-weight: 700; white-space: pre-wrap; background-color: transparent;">A. Increasing Academic Entrepreneurhsip Opportunities</span> Proposed Solutions: *Increased marketing and offering of the Farley independent study program.*Increase the Number of Design Courses Offered Outside of McCormick*Development of a Design and Innovation Requirement'''&nbsp;'''   <span style="font-family: Oswald; font-size: 14.4px; font-weight: bold; white-space: pre-wrap;">B. Meshing Entrepreeurhsip and Northwestern Culture</span> Proposed Solutions: *Increase the Number of “Entrepreneurial Intersections”*Place an Emphasis on the Benefits of Entrepreneurship in All Contexts*Seek Out Additional Ways to Help Student Carry Their Entrepreneurial Experiences Over to The Classroom 
*Change in the marketing language used to advertise entrepreneurship-related events to be more appealing to all - November, 2016
*Use of new marketing channels aimed at different audiences to advertise&nbsp;entrepreneurship-related events - December, 2015
*Creation of more extracurricular opportunities designed to teach design thinking and an entrepreneurial mindset - February, 2016
*Creation of classes that are not centered on startups, but rather focus on entrepreneurhsip in other contexts - April, 2016
'''<uspan style="font-size:large;">Related Links</uspan>'''
'''<u>Part IV: Making Entrepreneurship and Student Life More Compatible</u>&nbsp; &nbsp; &nbsp; &nbsp;'''----
While entrepreneurship requires large amounts of dedication, time, and effort and should not be easy, there are steps that can be taken to make it easier to be pursued without jeopardizing one’s academic career and promoting a healthy less stressful lifestyle.&nbsp;'''&nbsp;&nbsp;'''[[Northwestern University|Northwestern University]]
Key Milestones:[[Garrett Goehring|Garret Goehring]]
*Offering of more independent study opportunities for students pursuing entrepreneurship - January, 2016[[Category:Student Priorities|n]]*Initial formal recommendation to the faculty of the School of Education and Social Policy on the importance of an innovation and design reguirement - January, 2016[[Category:Student Priorities]]*Implentation of an innovation and design requirement into the Learning Sciences and Learning and Organizational Change Curriculums - December, 2016[[Category:Student Priorities]][[Category:Northwestern_University]][[Category:Student_Priorities]]{{CatTree|Northwestern_University}}
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