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[[File:881983 628966510450875 1467906505 o.jpg|thumb|right|881983 628966510450875 1467906505 o.jpg]] A very good example of a place where this the Ultimate Trader Challenge was implemented successfully was at [https://www.facebook.com/PSUTC2013 Penn State] by UI Fellow [http://www.linkedin.com/profile/view?id=87580240&locale=en_US&trk=tyah&trkInfo=tas%3Ajohn%20ol%2Cidx%3A1-1-1 John Oliver].  He was able to get over 100 students participating in his this event where the . Oliver's starting object was a recycled plastic pen.  The winner of the event was able to end with won a ford fFord F-250 pick -up truck! Here is a [https://www.youtube.com/watch?v=1WkCgt2f0vw link] to a documentary made filmed about the event.