2021 uiguides
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'''Tactic #2:''' Brand the student co-working space beyond Entrepreneurship. To appeal to different majors, The Anvil should possibly brand itself as a Thought Creation center for Design, Discovery, Creation, and Communication. By having a larger frame of their purpose, The Anvil can draw students from many different backgrounds instead of just traditional STEM and Management involvement.
== '''Strategy #5: Organize Entrepreneurial Success and Failure Realities EventsEvent'''<br/> =='''Within the context of the 21st century, Entrepreneurship has been highly romanticized as an easy way to make a living and avoid the corporate lifestyle. Through the influence of the movie The Social Network, the TV series Silicon Valley, and the media surround other Tech Unicorns, many students believe that Entrepreneurship is easy and that every business idea will generate a multi-million dollar income. However, Entrepreneurship is much more challenging and requires an incredible amount of preservance. To emphasize this idea, an event considering the trials of real Entrepreneurship should be available for students to gain a realistic perspective. ''' ==