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== '''The Deliberate Innovation for Faculty (DIFF) is a service provided specifically for University Faculty to learn how to bring their research ideas to fruition by translating their inventions to the publick through commericalization, collaboration, and entrepreneurship.'''<br/> ==
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== '''Encouraging faculty innovation and entrepreneurship'''<br/> ==
<span style="color: rgb(0, 0, 0); font-family: proxima-nova-condensed-1, proxima-nova-condensed-2, Arial, sans-serif; font-size: 15px; line-height: 18px;">Each DIFF faculty members are undertaking transformational projects to fundamentally enhance the Purdue entrepreneurial ecosystem, as a way to gain practical outcomes from basic research. As such, DIFF faculty members strive to work with their peers to help guide research proposal opportunities or potential research collaborations that include entrepreneurship, technology transfer and commercialization as positive differentiators from project inception</span>
