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There are many different kinds of stories, many different reasons to tell stories. This training is about supporting you to stretch and grow your strategic storytelling skills — MEANING YOU WIELD THE POWER TO CHANGE MINDS (we’ll define what that all means in a second).
But before we begin there is one thing we want to stress before all else. '''Your story and your voice matter. ''' It is easy to get caught up in your goals or end results and forget this fact. Whether you are sharing something very personal or talking about a new idea or product, you deserve to be listened to and your voice has value. Full stop.
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Very simply, strategic storytelling is communicating a story that advances a goal. It is one kind of storytelling (of many) that is directed at a specific audience to shift their perceptions, mobilize power, and move people to action.
'''It is both a science and an art — purposeful design combined with personal expression and building connection. '''
We are going to take you through a framework to help you think about and craft storytelling grounded in strategy for change. We’re also going to link to some additional worksheets and guides to help you put all of this in practice. You can find links to these in their relevant sections further down the page, but we also wanted to share them all here for your reference:
<big>'''Strategic Storytelling Planning Begins with a Goal'''</big>
What is it you want to accomplish by telling your story? Start with this question. You are trying to move the people listening to do or think something — what is it? Make your goal as clear and defined as possible. This is not about the overall vision or solution you are building, but rather what is the 'action ' and/or 'result ' you want to achieve through storytelling.
Define your goal
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|title=Creating your story
[[File:Session6-flow.png|Storytelling Flow]]
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The below points move through the whole arc. Depending on your medium (if you are writing a long-form story, for example) you can take time and space to flesh out each of these points. If you have less time (i.e. you speaking to an audience for a short amount of time) you can hit all the points on this arc in short, sweet, concise ways.
'''3. Create an Artifact.''' Decide what medium would best support your storytelling. You can use any of the below to bring your strategic story to life through an artifact.
:*'Video ' (Must be 2-3 minutes):*'Infographic ' (Please create visuals for 3 or more pieces of information):*'Presentation Slideshow ' (Slideshow = series of visuals or slides that you take an audience through as you tell your story.) If you select this option, at the end of the week, please share the slideshow and a recording of your presentation using it. Keep in mind, THIS IS NOT A RUN-OF-THE-MILL powerpoint. This is a strategic combination of visuals and a minimal amount of text to enhance your story!
Consult Artifact Mediums Guidance for parameters around what we are looking for from you for each medium. '''You only have to use one medium to create one artifact''' (however, if you are feeling ambitious we invite you to combine mediums or create multiple artifacts).
