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:*Don’t stop at the problem - show people that there is a way forward and lead them into your vision of the future.
:*Be descriptive - show them the details of this vision/solution and what it would mean for individuals and communities.
'''As you set the scene, define the issue, and reveal solutions, when possible, try to use data.''' Prove the conflict and illustrate the power of the solution.
Not every strategic story needs to include data. However, information, statistics, data, quotes from experts and sources can be useful in proving/backing up your point. Make sure your data is relevant, clear, and specific to your target audience. See Weaving Data and Emotional Storytelling Guide for more information.
<big>'''Story Recap and Action Points'''</big>
<big>'''Answer these three questions with your story:
:1. #Where do you want your target audience to see themselves in your story?:2. #What do you want them to feel?:3. #Where do you want them to go with you?'''</big>
'''Some other shorthand dos and don’ts to keep in mind:'''
{|
|-
| '''DO'''
:*BE YOURSELF! People respond to authenticity!
:*Say what you mean, mean what you say.
:*Present problems as people-created so that they can be people-solved.
:*Show an alternative, solution, or vision.
:*Embrace direct action language such as “we achieve,” “we create,” “our campaign challenges” and “our coalition builds.”
|-
| '''DON'T'''
:*Start with the problem
:*Be passive
:*When we say “rents have skyrocketed,” “people are being displaced” we essentially cede that things are out of our control. Are you doing something, or are you thinking about maybe kind of talking about it? Additional words like “seek to” or “strive to” or “work to” dull the impact of our desires and accomplishments.
:*Talk about what you are not doing.
:*Dance around the issue.
:*Start a conversation you don’t want to have.
|}
'''DO'''
