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<big>'''START: Grab Attention and Tease the Solution (Also, don’t forget to introduce yourself)'''</big>
:*Drop people into the middle of a scene.:*Create mystery.:*Start with something flashy, bold — it could even be a very provocative question. :*Give people a quick taste of the solution you are proposing (people are most often engaged by positive, hopeful visions and solutions).
<big>'''Establish Shared Values'''</big>
:*Your target audience wants to be connected to your story — make those connections for them by naming the points where you have shared values! :*This builds a sense that you are on the same team and that they are invited into the story.
<big>'''Set the Scene: Who are Are the people People and what is What Is the contextContext?'''</big>:*Think about where you want your target audience to see themselves in the story.
:Spend time building out and focusing on these scenes.
:If possible, make it personal and talk about how you specifically relate to the context and content of the story.
<big>'''Define The the Issue'''</big>:*This might be actual person vs. person conflict; it could be a person encountering a system that doesn’t work for them; it could be friction between two institutions; it could be resistance to new ideas. :*Be very clear and descriptive about the issue. :*Define how the issue translates to for an individual person.
<big>'''Reveal: Solution/Opportunities/Vision'''</big>
:*Don’t stop at the problem - show people that there is a way forward and lead them into your vision of the future. :*Be descriptive - show them the details of this vision/solution and what it would mean for individuals and communities.
'''As you set the scene, define the issue, and reveal solutions, when possible, try to use data:.''':Prove the conflict and illustrate the power of the solution. :Not every strategic story needs to include data. However, information, statistics, data, quotes from experts and sources can be useful in proving/backing up your point. :Make sure your data is relevant, clear, and specific to your target audience. :See Weaving Data and Emotional Storytelling Guide for more information.
<big>'''Story Recap and Action Points'''</big>
:*What is the argument your story is trying to make? That should be crystal clear by the end and reiterated in your conclusion. :*Summarize the journey arc you’ve taken people on and emphasize the ultimate point you are making. :*Name any action points that you want people to take.
<big>'''Get Feedback + Iterate'''</big>
:*Test your story on volunteers from your target audience. :*Come up with a question set (we’ve found 10 questions at most work - any more and people feel overwhelmed), that will help you understand - what resonated most and least, what they would have liked to have heard more about, etc. :*Take their feedback and use it to help you craft the next iteration of the story. (If you can, do this several times).
