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It's 'This UIF training module was created by Aisha Bain and Meredith Hutchison of Resistance Communications. Check us out if you feel like it! Note from the UIF team: we’ve previously given candidates one week to complete this session. After receiving feedback that candidates needed more time to complete their storytelling deliverables, we’ve extended the final deadline for all materials to October 16, which will give you two weeks to work on this session.''}}<br>{{Content-A|color=#5F574F|title=We are made of stories.|content=<br>We have been telling stories since the beginning of time — from visual stories on cave walls, to oral historians, to how we share your ideas more broadly parts of ourselves with a new friend, to rap music, to some nonsense politicians trying to tell us… (insert SIDE EYE). There are infinite reasons we tell stories. Stories shift power, they heal, they create pathways for change. They help us structure and organize thought, and gain support outside help us make sense of your group of candidates the world. Our physiology is actually primed for stories — they literally make us feel good! The connection we make with a story and the characters within them can release oxytocin which controls things like empathy and faculty championssocial interaction. You've been thinking deeply about change Conflict or tension in higher education during a story can release cortisol which makes you stress the last five weeks*bleep* out. Are All that to say, there are literally biological reasons why you ready to share are on the edge of your passionseat when you hear an epic story, and why you’re moved in certain ways. Griots, indigenous storytellers, dream walkers, rawi, the krik krak, Hakawati, Rakugo — we are descendants from cultures, knowledge practices and histories steeped and experiences? To do thisshaped in storytelling (if you don’t know what these are — check em out!). There are many different kinds of stories, many different reasons to tell stories. This training is about supporting you need to stretch and grow your strategic storytelling skills — MEANING YOU WIELD THE POWER TO CHANGE MINDS (we’ll define what that all means in a convincing second). But before we begin there is one thing we want to stress before all else. Your story, and your voice matter. It is easy to get caught up in your goals or end results and forget this fact. Whether you need are sharing something very personal or talking about a way new idea or product, you deserve to be listened to get and your story out into the worldvoice has value. Full stop.
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|title=So…strategic storytelling?
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Very simply, strategic storytelling is communicating a story that advances a goal. It is one kind of storytelling (of many) that is directed at a specific audience to shift their perceptions, mobilize power, and move people to action.
It is both a science and an art — purposeful design combined with personal expression and building connection.
We are going to take you through a framework to help you think about and craft storytelling grounded in strategy for change. We’re also going to link to some additional worksheets and guides to help you put all of this in practice. You can find links to these in their relevant sections further down the page, but we also wanted to share them all here for your reference:
:<big>'''Strategic Storytelling Workbook''' </big>
::* Goal & Target Audience
::* Target Audience Mapping
::* Strategic Storytelling Flow
::* Strategic Storytelling Flow Worksheet
::* Example
::* Do’s and Don’ts
::* Checklist for Project Challenge
::* Weaving Data and Emotional Strategic Storytelling
::* Artifact Mediums Guidance
::* Resources & Inspiration
This module will culminate in a project challenge to do some strategic storytelling to stakeholders and to craft some story artifacts. If you are one of those folks who prefers to know the assignment in order to frame how they go through the material, then check it out in the section “The Assignment” below and come back to this section.
'''''Use this strategy workbook to ground the below in the story or stories you want and need to tell.'''''
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|title=Laying the Groundwork for Crafting Your Strategic Story
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Let’s get to it. We’ve outlined key elements that are helpful in strategically crafting a story. This is not exhaustive nor a formula for success. Take these elements, think them through, rearrange, play, make them work for you and iterate to find the story(ies) that you find resonate most in getting your argument across to your audience.
<big>'''Strategic Storytelling Planning Begins with a Goal'''</big>
What is it you want to accomplish by telling your story? Start with this question. You are trying to move the people listening to do or think something — what is it? Make your goal as clear and defined as possible. This is not about the overall vision or solution you are building, but rather what is the action and/or result you want to achieve through storytelling.
Define your goal
<big>'''Mapping your Target Audience'''</big>
'''Do you know your people?''' Ultimately you want to be able to build emotional connections with the people who have the power to move your idea forward (i.e. your target audience). Understanding who they are, how they think, feel, their pain and pleasure points, and where they may want to see themselves helps you get straight to the parts of the story that are going to resonate most.
Map your Audience
'''Affirm your story’s uncompromising heart.''' Before jumping in, think through what parts of your story must be uncompromisingly shared, whether they are your or your community’s experiences, truths, things you have witnessed. Don’t give up those core parts of your story that cannot be adapted, even if they may make your target audience uncomfortable.
(i.e. When we are talking about race, we tell stories that directly address race even when it makes a white audience uncomfortable).
'''Who the messenger is matters.''' Decide who is telling the story. Different target audiences may connect best with speakers who are from their community. When strategically moving people, stories are often best told either by the people who have direct personal experience with the issue, and/or by the people your target audience relate to and trust the most.
'''Land on a medium.''' Decide what channel is best to convey your story to your target audience. Where do they consume information? stories? What format will most resonate with them? Are there any artifacts that you can design to help further communicate your story? If you don’t know the answer, there is a lot of existing market research that the interwebs can illuminate. (SEE HERE For additional information on some Artifact Mediums Guidance)
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