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We would like you to create a change story video. This video will be a resource that you can email to your stakeholders, show at presentations, share via social media and publish on any future websites you might create. You should work on this as a team; if you're participating in a Leadership Circle, you should create ONE video. All members of your team should appear or participate in the video in some way.<br><br>
<big>'''Plan your video'''</big>
*'''[[Audience]]:''' For this video, your audience should be institution stakeholders who you need on your side to advance your project. Figure out why you should reach out to this group specifically and use your empathy skills to tailor your message to them. Keep this audience in mind as you create your story, and consider how they will react when watching it. For example, you might not want to present a history of the school if your audience is your school's leadership -- they will already be aware of this. Your final video is something that will be permanent and public-facing. Therefore, you should only say and do things that you feel comfortable existing on the internet for everyone to see.
*'''Goal:''' Your goal for the change story video is to inspire your audience to take action. Consider what you'd like them to do after viewing your story. Do you need their support? Do you want them to spread the word to others?
*'''Content:''' Your change story video should include the challenge you're hoping to solve, why it's important to solve, how you're planning to solve it (your project/s) and actionable steps your audience can take to join your mission. Strong suggestion: Do not begin your video with an overview or a history of your school. The majority of your audiences will be familiar with your institution.
