Alex Modell is currently studying ICE (Innovation, Creativity, and Entrepreneurship) at Western State Colorado University, as well as working on the side as a bike mechanic. When Alex isn't working on school work or fixing bikes he can be found riding his mountain bike, skiing, and enjoying the many outdoor pursuits that the Gunnison Valley has to offer. With a passion for the outdoors he really feels that it is important to give back to the outdoor community in which he is rooted in. Alex does this as a dedicated volunteer member of the Western Mountain Rescue Team, as well as a hardworking trail maintenance volunteer with Gunnison Trails. Alex Plans to innovate around the outdoor industry by creating environmental awareness through a product line that will inspire people to join a movement resulting in greater awareness. Allowing generations to come to be able to enjoy the same pastimes that have allowed Alex and many others to come together and thrive.