The specific design of these programs will vary from campus to campus, but some basic examples include workshops on basic business skills with artists, social media marketing workshops, or branding challenges for local nonprofits or small businesses.
===Using Art as a Bridge to Innovation===
Art and music can also be used to draw people in to existing innovative initiatives. Ellery, from Beloit College, suggests developing partnerships with local and campus artists in which the artists supply art or music for an innovation event in exchange for exposure. These performances or art exhibitions will target new demographics that might not otherwise come to your hackathon or start-up competiton, thereby increasing awareness of your own initaitives and bringing in valuable new perspectives.
===Keys to Success===
#'''Raising awareness '''– At Beloit, Ellery petitioned to have all new students brought through their entrepreneurship center tour, which proved to be successful in drawing in new people. For any movement, getting the word out and telling your story is critical
#'''Core group of committed students''' – Although drawing in a broad array of partciipants is key to any event or movement, a core group of commited students is necessary for success. These students should be united in one common goal or vision and should be passionate about success
#'''Community partners''' – Developing community partners who are willing to commit both financial and human capital is another key to success. These partners could contribute underwriting for your events, their expertise for workshops or events, or use their public position to further your cause