Changes

{{Margin-limit|left=150px|right=200px|content=<br>[[File:OalogoSession5-banner.jpg|500px750px]]<br><br>Congratulations on prototyping and honing in on some potentially viable Strategic Priorities. Now, we are going to see whether the projects we've identified will be viable on campus. We'll do this by identifying the value proposition they hold and testing these value propositions with institutional stakeholders on campus.<br><br>This week, you'll apply the Lean Startup approach as you develop the projects that you want to implement at your school. You will test some of your hypotheses about those projects and whether those projects will be embraced by the institution. This can be a combination of team and individual work.<br><br>You will also meet with any previously trained and current Fellows (or student leaders) on your campus to get feedback on your plan and join forces in support of one another.<br><br> 

|content=<br><bigdiv style="font-size:x-large;">Why the Business Model Canvas (BMC)?</bigdiv><br><br>:A fundamentally important part of the Lean Startup method is the Business Model Canvas and its use in testing your hypotheses for how a new product or service will translate to a scalable business opportunity. Watch this quick 4 minute overview with Alex Osterwalder, creator of the Business Model Canvas, explaining the BMC.<br><br>{{#widget:Youtube|id=2FumwkBMhLo|width=75%}}<br><br>Here's the original business model canvas, adapted to include key questions asked in each segment.<br><br>[[File:Oalogo.jpg|500px750px]]}}<br>

|content=<br>The Business Model Canvas (BMC) is a tool that can be applied to many different sectors. Steve Blank, a pivotal figure of the Lean Startup movement, created an adaptation of the BMC called the '''Mission Model Canvas''' (MMC) to apply similar principles to areas that are not business-oriented. Blank used the MMC to teach a new course called "[https://steveblank.com/category/hacking-for-defense/ Hacking for Defense]"." Using this tool, the defense sector is able to test its hypotheses about defense-related (and often times large-scale) projects before spending millions of dollars on a solution.<br><br>[[File:Oalogo.jpg|500px750px]]<br><br>The Mission Model Canvas he developed is a means by which members of the armed forces can speak with other members of the armed forces or civilians to ensure the imagined solution will really serve the needs of the defense mission at hand. See the adapted Mission Model Canvas below:<br><br>[[File:Oalogo.jpg|500px750px]]

|content=<br>::''{{Ambox | text ='''A New Tool Expressly Designed for University Innovation Fellow Change Agents'''''}}<br>Just like this powerful tool has been adapted to be more applicable to the defense and other sectors, we have created a tool that is more relevant for you, as change agents who aspire to achieve lasting institutional change. We're calling it the [https://docs.google.com/drawings/d/1CyjuMF6PrbIzKD33Da2U25siEUGO7x2OzC5n5M5mvbo/copy Change Model Canvas] (you will be prompted to make a copy before you begin).<br><br>[[File:Oalogo.jpg|500px750px]]<br><br>

As an example, your stakeholders might consider the makerspace a success if it increases the "Number of students who acquire product management skills." Alternatively, they may consider the TEDx event a success if it increases the "Number of students who join the Entrepreneurship Club."<br><br>

1. #Complete the [https://docs.google.com/drawings/d/1CyjuMF6PrbIzKD33Da2U25siEUGO7x2OzC5n5M5mvbo/copy Change Model Canvas] as you would the Business Model Canvas, from right to left concentrating first on the Population Segments and the Value Proposition you are offering to each one. Then, focus on the Pathways to identify the ways you are going to reach these individuals.<br><br> {{note2|'''Note: '''}} Your Population Segments can be as broad as "All first year students" or as narrow as "Women engineering majors who don't reside on campus." The narrower your audience, the more targeted your offering.<br><br>2. #Complete all the other boxes. Note, the Change Model Canvas is not meant to be completed like a class paper with 12 point type, but rather each section should have 2-3 bullet points. Post-it notes are helpful to match population segments to value propositions. For an example of the level of detail each box might have, [https://www.youtube.com/watch?v=13ZItq8r_g0 you can view the the first 1.5 minutes of this video which completes the BMC for the popular women's clothing store, Zara].}}<br>

|content=<br>*<u>'''Your assignment this week is to hold one-on-one interviews with institutional stakeholders.'''</u> Select three or more administrative or faculty leaders who are on your invite list for the stakeholder meeting. This should be your Faculty Champion and a other people such as your Career Placement Officer, Dean or Entrepreneurship Center Director. Pick institutional stakeholders who you think are most important to the future success of the project or might be direct beneficiaries of its potential impact.<br><Br>*<u>'''With each interview, you will use the Change Model Canvas to share and test your assumptions about four project ideas.'''</u> You will populate four different copies of the Change Model Canvas to test each of the four different project ideas with each person you interview. You can attend these meetings as a team, or divide and conquer, but each member of the team must participate in an interview and in building out the Change Model Canvases.<br><br>Each copy you prepare to test should have a Problem Statement, Change Strategy and Metric of Success identified that is meaningful to the person you are interviewing (see above for definitions).<br><br><u>* '''Step 1:'''</u> Print as many copies of the [https://docs.google.com/drawings/d/1CyjuMF6PrbIzKD33Da2U25siEUGO7x2OzC5n5M5mvbo/copy Change Model Canvas] as you need. One per project, per interviewee (if you are interviewing 5 people, you will need 20 copies -- 5 people x 4 projects).<br><br><u>* '''Step 2:'''</u> Jot down your rough ideas about each project as a bulleted list, or using post-it notes. See HOW TO COMPLETE THE CHANGE MODEL CANVAS above for more information.<br><br><u>* '''Step 3:'''</u> Schedule or drop in to visit three or more institutional stakeholders. You would be surprised how few student walk-ins institutional stakeholders get. As a strategy to securing these meetings, it's worth a try to drop-in early this week. If they are unable to take a meeting at that time, they'll be more likely to squeeze you into their calendar before the assignment is due.<br><br><u>* '''Step 4:'''</u> Test your change model about each of the four projects by interviewing the stakeholder face-to-face, one at a time. You'll meet with them as a group during the stakeholder meeting, but this one-on-one time will get personal buy-in from the people who are most important to the success of this project.<br><br>IMPORTANT: IMPORTANT: Just as in Design Thinking, the Lean Startup interviewing process is an art. Make sure not to sell your idea directly or put words in their mouth. Be sure to ask questions about their struggles serving the population segment you wish to serve. Listen carefully and probe for underlying beliefs and attitudes by asking "Tell us more?" or "Why?" You do not need to show or share your Change Model Canvas with your interviewee, but you do need to ask them questions that help you validate or invalidate your assumptions about the project. A useful interviewing resource for the Lean Startup Community is the free e-book, [http://www.talkingtohumans.com/ Talking to Humans]. You can also refer back to the [https://sucourses.novoed.com/#!/courses/stanford-uif-fall-2019/lecture_pages/991106 Toolkit: Interviewing Guidelines], shared during our session on Design Thinking.<br><br><u>* '''Step 5:'''</u> Factoring in this newfound information, fine-tune and prototype your UIF Project, or as they say in the Lean Startup Movement, "Test your MVP, or Minimum Viable Product" and learn more about your problem.<br><br><u>* '''Step 6:'''</u>Now, gather together and record all your Change Model Canvases. You can do this manually or digitally:<br><br><u>:*A. Manually:</u> Take photos of each completed Change Model Canvas, one for each project tested with each Stakeholder (more than 12). Create one PDF of all photos and [https://drive.google.com/drive/folders/1BrL69LY4a-Pe1Cu4bQ6uaKcDbEH1n2JZ share them in your Google Drive folder]. Make sure we have permission to view the file.<br><br><u>:*B. Alternatively</u>, you may make a copy of the [https://drive.google.com/drive/folders/1BrL69LY4a-Pe1Cu4bQ6uaKcDbEH1n2JZ share them in your Google Drive]. Simply create and share your Google Drive folders containing the Change Model Canvas documents. Make sure we have permission to view the file.<ubr><br>*'''Step 7:'''</u>For each interview complete the following summary:<br><br>:*We thought… _____________________________________<br><br>:*We learned… _____________________________________<br><br>:*Next we will… _____________________________________

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|content=<br>Share one summary per interview in the forum following the instructions in the forum post below. Please post here by Thursday, October 10 at midnight ET one summary per interview using the following format;<br>

:Next we will… _____________________________________ <br>You may comment on the posts of others as well.<br><br>DISCUSSION PLACEHOLDER BY HUMERA}}