'''Discover''' and share new knowledge and new ways to lead through teaching, research, intellectual debate and use of technology.
'''Engage''' and collaborate with students, alumni, partners, professions and communities locally and internationally. '''Empower''' staff and students to grow, challenge and make a difference.
'''Deliver''' obligations to staff, students, partners and communities while maintaining high standards and ethical behaviour.
'''Sustain''' local and global environment, organisational health and the ability to create a positive and viable future.