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|title=Creating Strategic Stories
|content=<br>
[[File:Session6-banner.jpg|750px]]<br><br>
''This UIF training module was created by Aisha Bain and Meredith Hutchison of Resistance Communications. Check us out if you feel like it! Note from the UIF team: we’ve previously given candidates one week to complete this session. After receiving feedback that candidates needed more time to complete their storytelling deliverables, we’ve extended the final deadline for all materials to October 16, which will give you two weeks to work on this session.''
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<big>'''Set the Scene: Who Are the People and What Is the Context?'''</big>
:*Think about where you want your target audience to see themselves in the story.
:*Spend time building out and focusing on these scenes. :*If possible, make it personal and talk about how you specifically relate to the context and content of the story.
<big>'''Define the Issue'''</big>
:*Come up with a question set (we’ve found 10 questions at most work - any more and people feel overwhelmed), that will help you understand - what resonated most and least, what they would have liked to have heard more about, etc.
:*Take their feedback and use it to help you craft the next iteration of the story. (If you can, do this several times).
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|title=If you do nothing else
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<big>Answer these three questions with your story:
:*Where do you want your target audience to see themselves in your story?
:*What do you want them to feel?
:*Where do you want them to go with you?</big>
Some other shorthand dos and don’ts to keep in mind:
'''Do'''
:*BE YOURSELF! People respond to authenticity!
:*Say what you mean, mean what you say.
:*Present problems as people-created so that they can be people-solved.
:*Show an alternative, solution, or vision.
:*Embrace direct action language such as “we achieve,” “we create,” “our campaign challenges” and “our coalition builds.”
'''Don’t'''
:*Start with the problem
:*Be passive
:*When we say “rents have skyrocketed,” “people are being displaced” we essentially cede that things are out of our control. Are you doing something, or are you thinking about maybe kind of talking about it? Additional words like “seek to” or “strive to” or “work to” dull the impact of our desires and accomplishments.
:*Talk about what you are not doing.
:*Dance around the issue.
:*Start a conversation you don’t want to have.
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