Resource:How to organize student consulting teams that help underprivileged startups
How to organize student consulting teams that help underprivileged startups (in-progress)
Intro
For the question: ‘How to organise student consulting teams that help underprivileged startups?’, a team of candidate University Innovation Fellow interviewed Grant Jacoby. Grant is the former president of Enactus, an international community of student, academic and business leaders committed to using the power of social entrepreneurship to enable human progress. He graduated from the University of Pittsburgh, where he obtained a bachelor’s of science and business administration. Currently he is working for SurveyMonkey in the San Francisco area. During this interview Grant gave many interesting insight in how to create student consulting teams, and how to promote the events a fellow might organize concerning this topic. A brief summary of all the discussed topics can be found below.
Why do we need student consulting team and what do students get out of it?
- Hands on opportunity for students to engage in their community
- Greater learning experience - students become more well rounded
- More leadership experience
- More attractive as a job candidate - have real experience
- Networking opportunity
Who should you reach out to for setting up student consulting teams?
- Students - undergrad and graduate
- All backgrounds who are interested in consulting - design, business, and engineering primarily
- All ages - variety of skillsets
- When starting the group, target freshman + sophomores
What types of support are necessary to get your student consulting team started
For a beginning student consulting organisation, it is important to have the support of faculty members from your university. A strategy to contact faculty, administrative staff, deans is to prepare a very professional presentation (including the mission, goal, value proposition, how the project will impact positively the university community, the people involved, the funds requested and a detailed report on how the money is going to be spent).
The connection with ENACTUS (or other external network / consulting association) is a great way to get funding and support / successful model. Being a consulting branch of a bigger association might be a good strategy.
Find external partners for support among alumni who can connect you with organizations and communities, or even sponsor an event. At the same time, these organization may recruit the best students / students interested in entrepreneurship
Find opportunities - contact local business and entrepreneurs offering support and consulting from students
Strategies
Key strategies to form and market the student consulting organization:
- Find a core group of students who care about entrepreneurship
- Network with faculty members to provide support throughout the process, eventually they will help connecting to the dean (and get financial support).
- Marketing campaign in campus should include flyers (good visual + convey basic information + good time of physical presence in different places in campus and connecting with diverse students + website + posters + facebook
- Mini-pitch competitions as a way to pool people together (consulting mini competitions around a social subject/problem in the community), then present the consulting association.
What are the costs of running a student consulting organisation?
Jacoby’s organisation had a top-down funding support, the university contacted them to help solve specific problem in the community. It was something around $ 20 K a year, but we could run a similar project with $ 5-10K - that you will request to our university by presenting the number of people will be impacted and how the organisation intends to influence change on the community.
How do you decide who should (help) lead the organisation
With any startup it is important to find individuals interested in the same thing as you are. Determine together what the mission is so you have a shared goal; in this instance the shared goal was to help the community through consulting efforts. The individuals united to push this initiative.
What kind of connections are helpful to get started?
- Top down support is ideal from university, easier to be funded, ideally dean
- Get as many people involved as possible, draw from a diverse student population, more ideas are generated from different perspectives
- Reach out to alumni who are involved in startups
- Connect with corporations that are looking to hire entrepreneurial students
How do you promote and launch your organisation and events
For setting up student consulting teams it is important to promote the events where you get your target audience together. Using traditional flyers where you announce the event, location, time, and a reward (can be simple 10-20$ gifts or free food), and handing them out usually gets people to turn up. Besides this, you can create social media accounts where you can promote your events to students and stakeholders. An important rule is to not be afraid to talk and send emails to random people, try to pitch your events and projects as much as possible, they might say no and not be interested, but that is fine. You only need one yes! Also try to use your network, try to get as many people involved as possible. Post your events in old chats, facebook groups or anything else, they might just show up to your events.
Lessons learned and tips for others
- Cast a wide net to reach out to as many students as possible (usually with free food and prizes!)
- Promote organization as much as possible (flyer, tabling)
- Focus on one central problem within local area
- Talk to as many organizations, “no” is okay, “yes” opens the door to many opportunities
- Find an organization on campus that can be your vessel for consultation groups
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