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[[File:Lean.png|border|left|Lean.png]] <span style="font-size:medium;"><span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">The Lean Start Up Movement (LSM) is a paradigm shift in product and business development that was introduced by Steve Blank and further popularized by Eric Ries, the author <span style="font-family:arial,helvetica,sans-serif;">of the bestselling book,</span></span>''<span style="font-family:arial,helvetica,sans-serif;">The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses</span>''<span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family:arial,helvetica,sans-serif;">. This concept was initially inspired by the Japanese “lean manufacturing” concepts from the 1980s & 1990s&nbsp;where compa</span>nies would focus on processes that create value - more specifically, features and services that customers are willing to pay for</span>.&nbsp;<span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">By producing utilizing a scientific approach in which minimal viable productsare produced, manufactures were able to bring the product to market quickly and iterate based on the feedback received. This is the core of the lean startup movement: rapid prototyping coupled with extensive analysis</span></span></span><span id="docs-internal-guid-3e452463-827a-5c43-5a25-298f4028195a"><span style="font-size: 15px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap"><span style="font-size:medium;">of</span></span></span><span style="font-size:medium;"><span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">customer interactions to pinpoint key values and product-market fit.</span></span></span>

 <span style="font-size:medium;"><span style="background-color: transparent; color: rgb(0, 0, 0); font-family: Arial; white-space: pre-wrap;">The Lean Start Up Movement consists in the most efficient way possible to reduce the risk of failure since it is basically an approach for</span></span><span style="background-color: transparent; color: rgb(0, 0, 0); font-family: Arial; font-size: 15px; white-space: pre-wrap;"><span style="font-size:medium;">launching</span></span><span style="font-size:medium;"><span style="background-color: transparent; color: rgb(0, 0, 0); font-family: Arial; white-space: pre-wrap;">new products into the market based on hypotheses that must be tested and validated by scientific experimentation. Therefore, testing the products their vision regularly helps avoid failure.</span></span>