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Even without specific experiences or examples, constant visual reminders and examples of entrepreneurship in action—probably in the form of inspirational quotes from entrepreneurs—can help implant the ideas of innovation and entrepreneurship into students’ minds and get them excited, even without advertising any particular project. This is a long-term endeavor: rather than try to drum up hype for anyone event, it tries to change overall mindsets until people come to start thinking entrepreneurially.
The hope is twofold. One, by putting well-marketed entrepreneurial materials around making innovation and entrepreneurship look good on campus, this effort will reframe Nevada as a campus with entrepreneurship as part of its culture. Second, by increasing entrepreneurial sentiment among students, this campaign will increase the demand for and popularity of existing entrepreneurial efforts on campus—including the Sontag Competition, the engineering labs and machine shops, local makerspaces, the Small Business Development Center, and more.
*Team Leader: TBD; ideally someone well-connected to PRSSA, AMA, or graphic design talent