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<big>'''Answer these three questions with your story::*1. Where do you want your target audience to see themselves in your story?:*2. What do you want them to feel?:*3. Where do you want them to go with you?'''</big>
'''DoSome other shorthand dos and don’ts to keep in mind:''' '''DO'''
:*BE YOURSELF! People respond to authenticity!
:*Say what you mean, mean what you say.
:*Embrace direct action language such as “we achieve,” “we create,” “our campaign challenges” and “our coalition builds.”
'''Don’tDON'T'''
:*Start with the problem
:*Be passive