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*<span style="font-size:medium"><span style="font-family:tahoma,geneva,sans-serif"><span id="docs-internal-guid-006c21ce-7dad-6e2b-3b83-b6e79340703c"><span style="color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap">Triggers -- Other things will trigger thoughts about what you did</span></span></span></span>
*<span style="font-size:medium"><span style="font-family:tahoma,geneva,sans-serif"><span id="docs-internal-guid-006c21ce-7dad-6e2b-3b83-b6e79340703c"><span style="color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap">Engages Emotion -- good OR bad emotion. Both a heartwarming tale and something with shock value both get noticed</span></span></span></span>
*<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif"><span id="docs-internal-guid-006c21ce-7dad-6e2b-3b83-b6e79340703c"><span style="color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap">Has Practical Value -- If you can give people a tool, tactic, or otherwise help them, they are more likely to listen to you in the future</span></span></span></span>*<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif"><span><span style="color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap"></span></span></span>Is public -- In addition to just having the most views possible, people tend to imitate--so being public allows the opportunity to set an example for people to follow when engaging with your campaign.</span>
*<span style="font-size:medium"><span style="font-family:tahoma,geneva,sans-serif"><span><span style="color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap">Tells a story -- people love stories, both hearing them and telling them</span></span></span></span>