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:This builds a sense that you are on the same team and that they are invited into the story.
<big>'''SET Set the Scene: Who are the people and what is the context?'''</big>:Think about where you want your target audience to see themselves in the story. :Spend time building out and focusing on these scenes. :If possible, make it personal and talk about how you specifically relate to the context and content of the story.
<big>'''Define The Issue'''</big>
This might be actual person vs. person conflict; it could be a person encountering a system that doesn’t work for them; it could be friction between two institutions; it could be resistance to new ideas.
Be very clear and descriptive about the issue.
<big>'''Reveal: Solution/Opportunities/Vision'''</big>
:Don’t stop at the problem - show people that there is a way forward and lead them into your vision of the future. :Be descriptive - show them the details of this vision/solution and what it would mean for individuals and communities.
'''As you set the scene, define the issue, and reveal solutions, when possible, try to use data: '''
:Prove the conflict and illustrate the power of the solution.
:Not every strategic story needs to include data. However, information, statistics, data, quotes from experts and sources can be useful in proving/backing up your point.
<big>'''Story Recap and Action Points'''</big>
:What is the argument your story is trying to make? That should be crystal clear by the end and reiterated in your conclusion. :Summarize the journey arc you’ve taken people on and emphasize the ultimate point you are making. :Name any action points that you want people to take.
<big>'''Get Feedback + Iterate'''</big>
:Test your story on volunteers from your target audience. :Come up with a question set (we’ve found 10 questions at most work - any more and people feel overwhelmed), that will help you understand - what resonated most and least, what they would have liked to have heard more about, etc. :Take their feedback and use it to help you craft the next iteration of the story. (If you can, do this several times).