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<font color="#000000">Every school wants to get freshmen excited about coming to campus and beginning a new journey in life, but UWM's freshmen orientation feels like it's trying to do the opposite. The orientation gets the job done in terms of checking all of the typical orientation boxes, however, it lacks being the first step in creating lasting campus connections. </font>
Second, adding in more events where new students get to interact with clubs and other resources on campus will give them the opportunity to become part of a group and feel more comfortable as they adjust to a new place.
As a forward-thinking campus there are always room for improvement, and gving students a better first year experience is one way UWM can connect students to the campus and city.
== '''<span style="background-colorDiversity and Inclusion in Entrepreneurship:#ffffff">Open Strategic Priority</span>''' Zero Barriers ==
To increase diversity and inclusion at UWM by having different entrepreneurial presenters from different backgrounds come and present to cater to the needs of the community would be the strategic priority of this event. It would allow those without a voice to be heard or anyone that may have been marginalized in the past. The faculty, staff, and students here at UWM to include directors, vice-chancellors, presidents, and numerous leaders to provide a network to use their connections to ensure a successful event of diversity and inclusion in entrepreneurship. Branding would be used for awareness and to use the "1 Million Cups" reputation to draw in the general public. We would cater to the needs of the individuals and provide an open-forum, laid-back environment that is laissez-faire in nature where it is okay to fail and not know all of the answers. Our customer archetype would be those who are in the minority and from varying creeds, backgrounds, ethnicities, socio-economic statuses, and more. We hope that this event can be done in a quarterly fashion to increase its momentum and keep on going by celebrating diversity and inclusion on different months, like Black History Month, National Hispanic Heritage Month, and National Coming Out Month. ----
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