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James Madison University Student Priorities

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Project Pitch Video

James Madison University Cohort 4A Video Pitch

Promoting Innovation & Entrepreneurial Opportunities at James Madison University 

Strategy #1

Provide students with more innovative and entrepreneurial opportunities by exposing them to the Landscape Canvas & Wiki Pages. This would be executed by making information easily accessible and intuitive for students campus wide.

Tactic #1: Interactive Panels and Tablets Across Campus

  • Description: Install fun to use tablets in areas on campus where foot traffic is heavy.
    • Dining Locations
    • Residence Halls
    • Libraries
    • Maker Spaces

Tactic #2: Information Posted on Student Websites

  • Description: Make information more available on student websites in a more accessible fashion.
    • MyMadison
    • JMU.org
    • Canvas

Tactic #3: Print Out Versions of Information

  • Description: Provide an easy to read flowchart of innovative and entrepreneurial opportunities on print outs to distribute to students.
    • House in Libraries
    • Have University Innovation Fellows and or University Faculty distribute print outs to interested students.

Tactic #4: Hold Seminar targeted at Underclassmen

  • Description: Hold seminar open to all students walking through the different opportunities found in the Landscape Canvas.
    • Have representatives from courses, programs, and organizations speak about how they inspire innovation and entrepreneurship type thinking.
    • Give out small brochures describing the information on the landscape canvas.

Tactic #5: Mock Case Study

  • Connect case study to the local community surrounding James Madison University
  • Make it a competition where individuals compete against each other on teams
  • Recognition of students through rewards, prizes, or opportunity to implement project
  • Can lead to real projects and solutions that aren’t apart of the engineering curriculum
    • Ability for students to gain experience that allows them to distinguishes themselves and gain valuable skills
  • Make it open for all years (Freshman - Senior)
    • Teams intermingled with students from all different years so knowledge and wisdom can be exchanged
  • Opportunity for students to showcase their problem-solving abilities
  • </ul>

    Strategy #2:

    Bring international students to James Madison University for a 2 week summer program focused healvily on innovation and entrepreneurship.

    Tactic #1: Course Variety

    • Decription: Provide courses in various fields of study to encourage a wider audience of students.
      • Examples:
        • Engineering
        • Business Start Up
        • Rapid Prototyping

    Tactic #2: University Exposure

    • Description: Introduce students to campus and University life in the United States.
      • JMU Dining
      • Student Organizations
      • Residential Life
      • University Recreation
      • Speaking with Professors

    Tactic #3: Hackathon Connections

    • Description:Provide students with the opportunit to make connections through a hackathon which would take place during the summer school program.
      • Sponsors could incorporate prizes.
      • Company employees and James Madison faculty would serve as mentors during the innovative process.
      • Students can search out potential jobs or internship opportunities.
      • Participants are given the opportunity to engage in design thinking.


    Tactic 4: Programming Competition/Workshop

    • Description: 24-hour programming competition. Every level of programming experience you have, you are welcome to attend this competition. There will be various programming workshops taught during the competition to sharpen your skills. Companies will sponsor the event for prize money and recruiting opportunities. Judges will consist of CS, CIS, Engineering or any related discipline professors.
    • Takeaways:
    • Get students more interested in programming at a low stakes level.
    • Give students the opportunity to talk with recruiters to get an idea of what careers involve programming.
  • Open for all years (Freshman - Seniors) and for all majors
    • Programming is starting to become a valuable skill in many different professions, not limited to Engineering, Computer Science, Data Science, etc.
  • </ul>

    Strategy #3

    Expand X-Labs space within Lakeview Hall and throughout campus to promote innovation and entrepreneurship.

    Tactic #1:Convert Office Spaces

    • Description: Transforming the current offices in Lakeview Hall into an expanded collaborative work and makerspace.
      • Remove non-innovative spaces in Lakeview Hall to provide more room for innovation and space for more technologies.

    Tactic #2: Implement Into JMU General Education Curriculum

    Create a new cluster of required classes for JMU students that will enhance the innovative and entrepreneurial ecosystem on campus.

    • Description: The entrepreneurial mindset is an important tool for all incoming and existing students as a form of engaged learning.

    Tactic #3: Satellite Maker Spaces

    • Description: Convert or improve current lab spaces around campus into X-Labs affiliated maker spaces.
      • Help to promote X-Labs name and encourage participation in innovative opportunities.
      • Further establish X-Labs as an asset to the JMU ecosystem.

    Strategy #4

    Create Collisions amongst entrepreneurially minded students and the general population amongst all disciplines, in order to organically spread innovation, collaboration, creativity, and entrepreneurship.

    Tactic #1: Theme Based Think-A-Thons

    • Description: Cultivate talent in theme based hack-a-thon style events that correlate to the various colleges of academics, but appeal to the general population. We would want to create a brand that does not alienate or intimidate students that don’t necessarily think of this as “their” thing.
      • 1-2 times per month
      • 24hr Think-A-Thons
      • Various themes/prompts that represent the interests of all the colleges of academics
        • College of Education:
          • Reinvent the classroom
        • College of Health and Behavioral Studies:
          • Create low-cost products that meet basic needs of the world's poorest people
        • Integrated Science and Technology / School of Art, Design, and Art History:
          • Designing for a sustainable campus
          • Fashion Think-A-Thon
      • The theme of these thinker-mixers/hack-a-thons would vary each time and would touch on topics that are up-to-date with current events to help attract students from all colleges within JMU. This in turn, would help continuity of participation and the dismantlement of silos.
      • Gathering participant information gives us a more defined target audience to project some marketing efforts towards.
      • Approaching these events with hopes of there being multi-disciplinary teams does not expedite the view that these are hack-a-thons or "techie" events.  This merely generates exploratory and problem-solving experiences to any given area of study.

    Tactic #2: Make the I&E Network Accessible to Students

    • Description: Launch a heavily marketed website that establishes a network for students looking to collaborate and pursue a business or product idea. This JMU affiliated website would help spread awareness of funding opportunities, resources available on campus, upcoming I&E events, and clubs/groups.
    • Replicate a Landspace Canvas for I&E or create a landscape map to guide students through the process of finding relevent resources on campus for their prospective entrepreneurs. 
      • Daniel Phonelath will spearhead this project.

    Tactic #3: 100 Level Collaborative Course 

    • Course Description: A 100 level course that will bring freshman across a variety of majors together to help with the transition from high school to college. This course will utilize group discussions and short-term projects with teams made of diverse disciplines to foster collaborative and teamworking skills growth. 
    • Emphases on leadership, creativity, and design thinking through 3 week long projects.
      • Leadership: Through the use of the JMU Dux Center students will benchmark their leadership/teamworking skills style at the beginning of the course. Through out the course as they finish a 3 week project cycle, the group leader will receive 4-5 leadership reviews from their team members and each team member will receive reviews from their team members. At the end of the course a student will have participated in 4 groups, lead one, received feed back and completed the leadership challenge workbook.
      • Creativity: During class students will practice creativity exercises, learn it's application and further their understanding through the text; "Creative Confidence" By David and Tom Kelly. 
      • Design Thinking: The course will be project-based with the application of light design thinking. In 3 weeks students will have had to discover more about a problem they have to solve, ideate solutions, prototype solutions and select the best idea for presentations.
      • Public Presentations: At the end of a 3-week cycle each team will present their process, idea and prototype in a public space such as TDU. Each student will be required to bring at least 2 guests (no repeats) to this public event. 
    • Course Plan
      • Find the best way to register the course on MyMadison by Oct. 23, 2018 
      • Continue interviewing professors who show interest in coleading the course until Nov. 6, 2018
      • Meeting with all stakeholders and potential course coleaders to create plan of action-Nov.9-13, 2018

    Tactic #4: Internship Workshop

    • Description: Address pain points with internships and gauge interest for future workshops from first and second year students.
      • This workshop’s purpose is to be an introduction to summer internships available for engineering students. Through this workshop participants will learn about what types of internships their peers have attended previously, the different types of internships available per discipline of engineering, and will participate in a discussion to gauge what content future workshops will cover.
    • Have open discussion with students about what it is like to be an intern and some advice for applying/ interviewing
    • Topics to talk about with students:
      • Tailoring your classes/ electives to score your target internship
      • How to make your interview stand out
      • Ask students if they would be interested to have a career advisor come in from CAP services to teach them how to make resumes and cover letters

    Strategy #5:

    Establish an entity on campus where any student with a creative idea can get the resources needed to become the entrepreneur they want to be, and test, launch, and grow their business.

    Tactic #1: MadX Labs

    • Description: Test, iterate, and scale MadX Labs, JMU’s first seed-stage startup accelerator.   
      • MadX Labs will serve JMU’s most talented student founders, giving them the opportunity by leveraging the resources of an University and its potential contacts. We will give young entrepreneurs at JMU the opportunity to experience a traditional accelerator program; with the mentorship, training, space, and funding they need in order to test, launch, and grow their business.
      • Students are encouraged to apply to MadX Labs accelerator two times a year in the beginning of each semester during "The Entrepreneurment Procurement". After 12 weeks, the program culminates in a Demo Day, where they will have the opportunity to pitch an invite only audience of JMU investor
      • Agenda for planning:
        • Begin idea generation for funding - January 2018
        • Finalized Idea - February 20th 2018
        • Generation of interest/Advertisement - May 2018/August 2018
        • Planned Event Time - September 10-14

    Strategy #6

    Provide opportunities for incoming students and underclassmen to become introduced to innovation and entrepreneurship as well as recognize their potential to become entrepreneurs at an early point in their collegiate careers. This strategy will revolve around creating and marketing well known opportunites and physical spaces for students to express their innovative minds as well as stimulate team collaboration. 

    Tactic #1: Pop-Up Courses

    • Description: Continue the spread of several “test courses” that can provide administration with an example of how a pattern of entrepreneurial and innovative courses in the General Education Program can lead to escalating forms of venture creation.
      • February 2018
        • Continue to host the "Pop-Up" classes in the JMU X-Labs maker space.
        • Work on gaining feedback through response forms and questionarres. 
      • April 2018
        • Expand Pop-Up courses to a large capacity for more involvement.
        • Increase the range of topics in the Pop-Up classes outside of typical STEM classes.
      • May 2018
        • Work on continuing Pop-Up classes outreach and schedule more Pop-Up classes for the Fall semester.

    Tactic #2: Summer Program

    • Description: Continiue a four to five week ideation and entrepreneurship summer program for incoming freshmen and rising sophomores. This apply-for and optional course would not only fuel the entrepreneur mindset for these underclassmen early in their college career but it would also help mix students and provide infrastructure for a network of collaborators. The program would be open to all majors.
    • Timeline: 6-Week program led by the Center for Entrepreneurship at James Madison.This 'Accelorator' helps students start ventures and allow them to grow in the X-Labs space.

    Tactic #3: Spread the Word

    • Description: Create medium-scale marketing campaign of the JMU X-Labs. 
    • Tools: The following tools will be used to help spread the word of the Labs.
      • Social Media including Facebook, Twitter, Instagram and Snapchat.
      • On Campus Resources such as flyers, banners, and post-cards.
    • Timeline: Can start immediately in Febrauary 2018. This could take place as a flash-marketing campaign or a long term strategy.

    Strategy #7:

    Create a culture on campus that elevates JMU national visibility in I&E in order to attracts the most talented entrepreneurially minded faculty and students.
     

    Tactic #1: Develop a Hub

    • Description: Develop, design, fundraise, and build a hub for student entrepreneurship and innovation that includes living space, maker spaces, open workspace, etc.
      • To prove a need for this hub, we plan to use the spaces that currently exist on and around campus to establish smaller-scale environments in which student thinkers and entrepreneurs can come to work on their projects and collaborate on ideas.
      • Through this beacon of entrepreneurship, offer a wide variety of programs and engagement opportunities for students to learn about and engage in all phases of the entrepreneurship and innovation process.
        • “Idea mixers” or “idea factory workshops” that are heavily marketed

    Tactic #2: Mentorship Program

    • Problem: There is a clear gap between the underclassmen and upperclassmen engineers. It is very clear that after engineering 101, first year students are not connected with upperclassmen ab VB resources on campus to help guide them and find their passions.
    • Proposal: I think we can help bridge this gap by implementing an engineering mentorship program. This would be conducted by pairing first year students with third year students and second year students with fourth year students based off of their specific interests. This would help to bridge a gap within our interdisciplinary engineering bbbprogram but B.B. b.  B. B. Ben and bbbb vand allow students to create relationships with older students, have guidance from someone who has been in their place, and to help them network!
    • Prototyping:
    • Feedback
      • I told Dr. Callie Miller about this idea and she completely agreed that there is a gap here between underclassmen and upperclassmen. She told me that I would have to speak with Dr. Paterson, the department head, and Dr. Gipson who is in charge of a lot of the first year students to get some feedback.
      • This idea started when I was a TA for a first year class, ENGR 112, and many students approached me for advice and help with their first year concerns and classes. They expressed gratitude for my help and said that it was nice to have someone older than them that has been through these struggles/classes and can give them some insight and advice. THIS WAS MY PROTOTYPING PHASE. I realized that after Engineering 101 these kids are on their own. If every student had an older mentor, they would feel more apart of a community and more likely to get involved on campus!

    Strategy #8

    Provide opportunities for students to engage in entrepreunership and innovation with the greater local and regional community.

    Tactic #1: Regional Meet-up

    • Description: The regional meet-up will bring UIF students from campuses within a 5-hour driving distance to James Madison University campus. Through various workshop students will understand JMU’s campus and share their own experiences from their respective campuses. Current James Madison University UIF members will create a collaborative environment for students to share ideas with each other. 

    Tactic #2: Corporate Outreach/Integration Efforts

    • Description: The goal is to connect corporate environments with higher education. We will approach this by connecting with well-known and widely respected corporate entities such as Google in order to organize "high-demand/interest" events and talks out of our ICE resources. All events should be informational, interactive and the hope is to connect students with coporate resources as they progress through their course-load and approach graduation.

    Related Links

    James Madison University

    James Madison University Student Priorities

    James Madison University Innovation Spaces

    Fellows

    Chris Ashley

    Jack O'Neill

    Andrew Carlone

    Timothy Moore

    Emily Platt

    Mark Castro

    Nahom Fissaha

    Greg Mayo

    Ryan Ohneiser

    Daniel Phonelath

    Jared Michael Zurn

    Catharine Willett

    Grace Carter

    Kyle Anderson

    Connor Bergeron

    Jack Boone

    Anne Rusher

    Stephanie Morales

    Marian Gerlitzki 

    Peyton Pittman

    Natalie Dillinger

    Kareem Ebraham

    Emma de Leon

    Lexy Foor

    Sally Todd

    Skylar Wollen

    Claire Fulk 

    Poppy Crawshaw

    Arie Bradley

    Andrew Payne

    Kerry McCullagh

    Sabrina Hammell