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|title=Alex Osterwalder
|content=<br>
* [http://www.businessmodelgeneration.com/ Business Model Generation]: by Alex Osterwalder<br>[http://www.businessmodelgeneration.com/downloads/businessmodelgeneration_preview.pdfPreview pdf Preview the book here].
* [http://www.businessmodelgeneration.com/canvas/bmc Business Model Canvas]
* Breakdown of a talk given by Alex Osterwalder from [https://www.youtube.com/results?search_query=ecorner+alex+osterwalder Stanford's eCorner (YouTube Channel)]<br><br>
|color=#5F574F
|title=Value Proposition (a key piece of your WHY)
|content=<br>
* [http://www.businessmodelgeneration.com/downloads/value_proposition_canvas.pdf Value Proposition Canvas]
* [https://strategyzer.com/books/value-proposition-design Value Proposition Design]<br><br>
