|title=Eric Reis
|content=<br>
:* Website: Lean Startup was written by Eric Reis:* Book (amazon): httphttps://www.amazon.com/The-Lean-Startup-Entrepreneu...Entrepreneurs-Continuous/dp/0307887898<br><br>:* Erick Reis on the Lean Startup:<br><br>{{#widget:Youtube|id=fEvKo90qBns|width=75%}}<br><br>
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|title=Alex Osterwalder
|content=<br>
:* [http://www.businessmodelgeneration.com/ Business Model Generation]: by Alex Osterwalder<br>[http://www.businessmodelgeneration.com/downloads/businessmodelgeneration_preview.pdfPreview the book here].:* [http://www.businessmodelgeneration.com/canvas/bmc Business Model Canvas]:* Breakdown of a talk given by Alex Osterwalder from [https://www.youtube.com/results?search_query=ecorner+alex+osterwalder Stanford's eCorner (YouTube Channel)]<br><br>:* Alex Osterwalder explaining the BMC (45 minutes):<br><br>{{#widget:Youtube|id=RzkdJiax6Tw|width=75%}}<br><br>
'''From Business Plan to Business Model'''
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|title=Steve Blank
|content=<br>
:* Bio: [http://steveblank.com/about/ Steve Blank]:* Main website: http://steveblank.com/:* [https://hbr.org/2013/05/why-the-lean-start-up-changes-everything/ar/1 Why the Lean Startup Changes Everything (Harvard Business Review)]:*Steve Blank's [https://www.udacity.com/courses/ep245 Udacity Course: How to Start a Startup]::# [https://www.youtube.com/watch?v=rr4g-JxGQoM Strategy: How to Build a Startup] (3:29)::# [https://www.youtube.com/watch?v=TXj3F5MdHUU#t=11 Customer Development Process] (2:18)::# [https://www.youtube.com/watch?v=iUrrwxOG9uU Testing Your Hypothesis] (2:02)::# [https://www.youtube.com/watch?v=sSDvwQiPtgc#t=53 Product-Market Fit] (1:15)::# [https://www.youtube.com/watch?v=jZN6CUieuOQ#t=64 Value Proposition & the MVP] (2:27)::# [https://www.youtube.com/watch?v=QoAOzMTLP5s How do you use the Business Model Canvas] (2:19)
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* [http://www.businessmodelgeneration.com/downloads/value_proposition_canvas.pdf Value Proposition Canvas]
* [https://strategyzer.com/books/value-proposition-design Value Proposition Design]<br><br>* Value Proposition Canvas Explained:
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|title=Customer Development Model
|content=<br>{{#widget:SlideShare PPT|id=1375305|width=750|height=500}}
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