Changes

= <span class="mw-headline" id="Overview" style="margin: 0px; padding: 0px; line-height: 1.4;">Overview & Purpose</span> =

<span style="font-size:small;">The National Academy of Engineering, an entity of The National Academies ([http://www.nas.edu/[1]]), &nbsp;<span style="background-color: transparent; font-family: Arial; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">has made it a primary goal to equip engineers with the skills necessary to comminicate communicate effectively about their profession and those who practice it. The first step in accomplishing this goal was the publication of ''</span><span style="background-color: transparent; font-family: Arial; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Changing the Conversation: Messages for Improving Public Understanding of Engineering''</span><span style="background-color: transparent; font-family: Arial; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">, in which research-based results focusing on the development and testing of complelling compelling messages regarding engineering were published. </span><span style="background-color: transparent; font-family: Arial; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">They emphasize that belief that a well-equipped team of engineers have the power to be creative problem-solver, make a world of difference, improve our health, happiness, and safety, and shape the future of our world. </span><span style="background-color: transparent; font-family: Arial; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">&nbsp;To further this inititativeinitiative, a web platform was developed which encourages viewers to understand the threefold plan to increase effective communication regarding engineering:&nbsp;</span></span>

<span style="font-size:small;"><span id="docs-internal-guid-d5bf3031-e5e1-3ba6-b786-2bc3ebea678a"><span style="font-family: Arial; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">1. Understand the Problem(s)</span></span></span><ul style="margin-top:0pt;margin-bottom:0pt;"><li><span style="font-size:small;"><span id="docs-internal-guid-d5bf3031-e5e1-3ba6-b786-2bc3ebea678a"><span style="background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Engineers most commonly want to be publicly perceived as partaking in a profession that is both challenging and important to society; however, the public often has difficulty understanding what differentiates engineers from various professions broadly categorized as "science" and "technology".</span></span></span></li><li><span style="font-size:small;"><span id="docs-internal-guid-d5bf3031-e5e1-3ba6-b786-2bc3ebea678a"><span style="background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Engineers unintentionally communicate off-putting messages in overly technical terminology, discouraging further conversation.</span></span></span></li><li><span style="font-size:small;"><span id="docs-internal-guid-d5bf3031-e5e1-3ba6-b786-2bc3ebea678a"><span style="background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Many Americans do not fully understand the engineering profession or what it entails, and most believe engineers to be less engaged with community and societal concerns than scientists. This failure to understand the engineering profession often surfaces in the media as well.</span></span></span></li><li><span style="font-size:small;"><span id="docs-internal-guid-d5bf3031-e5e1-3ba6-b786-2bc3ebea678a"><span style="background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Engineering is largely under-diversified; there is a significant need to enroll more women and minorities in engineering education.</span></span></span></li><li><span style="font-size:small;"><span id="docs-internal-guid-d5bf3031-e5e1-3ba6-b786-2bc3ebea678a"><span style="background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">The United States is fairly uncompetitive in its output of college graduates in engineering careers. Compared to Asia and Europe, America has an engineering graduation rate of 4.5%, versus 21% and 12.5%, respectively.</span></span></span></li></ul>

*Engineers most commonly want to be publicly perceived as partaking in a profession that is both challenging and important to society<span style="font-size:small; however, the public often has difficulty understanding what differentiates engineers from various professions broadly catergorized as "science><span id="docs-internal-guid-d5bf3031-e5e1-3ba6-b786-2bc3ebea678a" and ><span style="technologyfont-family: Arial; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">2.Understand the Solution(s)</span></span></span>*Engineers unintentionally communicate off<ul style="margin-top:0pt;margin-bottom:0pt;"><li><span style="font-size:small;"><span id="docs-internal-guid-d5bf3031-e5e1-3ba6-b786-2bc3ebea678a"><span style="background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-putting wrap;">The National Academy of Engineering has proposed four basic, yet inspirational messages that can be used in overly technical terminologydiscussions regarding engineering, and has provided on-line examples of publications, brochures, news articles, discouraging further conversationetc.*Many Americans do not fully understand that utilize these messages to correctly demonstrate the engineering profession or what it entails, and most believe value that engineers contribute to be less engaged with community their communities and societal concerns than scientists. This failure to understand the engineering profession often surfaces in the media society as wella whole.</span></span></span></li></ul>*Engineering is largely under<ol style="margin-top:0pt;margin-bottom:0pt;"><li><span style="font-size:small;"><span id="docs-internal-guid-d5bf3031-e5e1-3ba6-b786-2bc3ebea678a"><span style="background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Engineers are creative problem solvers</span></span></span></li><li><span style="font-size:small;"><span id="docs-internal-guid-d5bf3031-e5e1-3ba6-b786-2bc3ebea678a"><span style="background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-diversifiedwrap; there is ">Engineers make a significant need to enroll more women and minorities in engineering education.world of difference</span></span></span></li>*The United States <li><span style="font-size:small;"><span id="docs-internal-guid-d5bf3031-e5e1-3ba6-b786-2bc3ebea678a"><span style="background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Engineering is fairly uncompetitive in its output of college graduates in engineering careers. Compared essential to Asia and Europeour health, America has an engineering graduation rate of 4.5%happiness, versus 21% and 12.5%, respectively.&nbspsafety</span></span></span></li><li><span style="font-size:small;"><span id="docs-internal-guid-d5bf3031-e5e1-3ba6-b786-2bc3ebea678a"><span style="background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Engineers help shape the future</span></span></span></li></ol>

2<span style="font-size:small;"><span id="docs-internal-guid-d5bf3031-e5e1-3ba6-b786-2bc3ebea678a"><span style="font-family: Arial; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">3. Understand the Solution(s)&nbspHow to Take Action</span></span></span><ul style="margin-top:0pt;margin-bottom:0pt;"> *The Naitonal Academy of Engineering has proposed four basic<li><span style="font-size:small;"><span id="docs-internal-guid-d5bf3031-e5e1-3ba6-b786-2bc3ebea678a"><span style="background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Website viewers are encouraged to take action in their community, yet inspirational messages that can be used in discussions regarding engineeringto understand what engineers do, and has provided on-line examples of publications, brochures, news articles, etc. that utilize these messages to correctly demonstrate the value that help engineers contribute to become increasingly effective in their communication about their communities and to society as a wholeprofession.These "Take Action" offerings include:</span></span></span></li></ul><ol style="margin-lefttop: 40px0pt;margin-bottom:0pt;"><li>Engineers <span style="font-size:small;"><span id="docs-internal-guid-d5bf3031-e5e1-3ba6-b786-2bc3ebea678a"><span style="background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Suggested examples, which are creative problem solversarchived under the "Actions Taken" page to serve as a resource pool to those looking to promote awareness.</span></span></span></li><li>Engineers make a world of difference<span style="font-size:small;"><span id="docs-internal-guid-d5bf3031-e5e1-3ba6-b786-2bc3ebea678a"><span style="background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">The Changing the Conversation (CTC) blog, with updated writings and examples to share advice and experiences that promote constructive engagement in discussions on engineering.</span></span></span></li><li>Engineering is essential <span style="font-size:small;"><span id="docs-internal-guid-d5bf3031-e5e1-3ba6-b786-2bc3ebea678a"><span style="background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">The CTC Tool Kit, which includes a wealth of promotional and educational materials such as posters and Powerpoint slides. In addition to our health, happinessthese materials, a section of tips for effective messaging and guide to social media platforms and safetyblogs to use for communicating the goals of CTC.</span></span></span></li><li>Engineers help shape <span style="font-size:small;"><span id="docs-internal-guid-d5bf3031-e5e1-3ba6-b786-2bc3ebea678a"><span style="background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">A directory of the futurecurrent CTC community, which include brief profiles of current engineers, students, and university faculty who are committee members.</span></span></span></li>

3. Understand How to Take Action *Website viewers are encouraged to take action in their community, to understand what engineers do, and to help engineers become increasingly effective in their communication about their profession. These <span style="font-size:small;"><span id="Take Actiondocs-internal-guid-d5bf3031-e5e1-3ba6-b786-2bc3ebea678a" offerings include:><ol span style="marginfont-family: Arial; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-leftalign: 40pxbaseline; white-space: pre-wrap;"><li>Suggested examplesOverall, this website provides a great number of resources for promoting a conversation of change. Example of social media posts, related articles, networking information, promotional kits, which opportunities to add to the conversation are archived under all available through the "Actions Taken" page National Academy of Engineering’s website. The resources are recommended for students, educators, companies, or other organizations looking to serve as a resource pool encourage future and current engineers to those looking understand how to promote awarenessmost effectively make a difference in our world.&nbsp;</lispan><li/span>The Changing the Conversation (CTC) blog, with updated writings and examples to share advice and experiences that promote constructive engagement in discussions on engineering.</lispan><lidiv>The CTC Tool Kit, which includes a wealth of promotional and educational materials such as posters and Powerpoint slides.<br/li></oldiv>

<span style="color: rgb(51, 51, 51); font-family: 'Helvetica Neue Light', HelveticaNeue-Light, Helvetica, Arial, sans-serif;"></span>While other offerings simply point to the reasons why engineers are not effective communicators, Changing the Conversation (CTC) poses the question directly to engineers, asking them: "Engineers - How are you changing the conversation?" ThisFor their part, in turn, elicits a response that CTC seeks to educate not only educates the viewer about possible solutions, but about the underlying problems. By educating both engineers and the public about engineers' common barriers to effective conversation, the solutions suggested can be found to be increasingly beneficial to overcome these prevalent issues. &nbsp;

The [http://www.engineeringmessages.org/ website] created for this purpose distinctly organizes suggestions for solutions and educational material in their "Tool Kit", described abovewhich provides language used to describe the field of engineerings and outlines for more specific situations.

= <span class="mw-headline" id="Impact_Achieved_For_Students_and_CampusSteps_Required_To_Bring_Resource_to_Campus" style="margin: 0px; padding: 0px; line-height: 1.4;">Impact Achieved For Students and Steps Required To Bring Resource to Campus</span> =

Employing While the specific messages listed above, students can associate their engineering education with CTC is not a resource that is normally initiated in the form of a higher purpose towards their community and societyclub or student organization on campuses, and learn how to effectively communicate these contributions to those outisde of the engineering profession. Understanding the common problems regarding the misconceptions creation of engineering is vital such an entity could have more significance to having students versus brief presentations on the know-how to combat these beliefsmessages outlined above. Actively utilizing Creating an entity on campus merely requires "joining the brief messages promoted by conversation" online, and using the CTC Tool Kit while in resources provided to create awareness on campus regarding the midst of engineering education will benefit students by preventing the eventual lack of effective communication experienced by so many of those in the engineering profession todayand its societal effects.After "joining the conversation", here are some examples of how to bring CTC to campus:

= <span class="mw-headline" id="Steps_Required_To_Bring_Resource_to_Campus" style="margin: 0px; padding: 0px; line-height: 13.4&nbsp;">Steps Required To Bring Resource Follow the current articles on the website and contribute to Campus</span> =the blog (you never know what resources could become available)

While the CTC is not a reource that is normally initiated in the form of 4.&nbsp;Host a club speaker or student organization event on campusescampus that includes CTC's Problem, the creation of such an entity could have more significance to students versus brief presentations on the messages outlined above. Creating an entity on campus merely requires "joining the conversation" onlineSolution, and using the resources provided to create awareness on campus regarding the effective communication of the engineering profession and its societal effects. Having a CTC organization in place on a campus would ensure that students in engineering schools would understand the increased value of their education and therefore the effective communication of its goals.Action

 [[Category:ResourcesOrganizations]]