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Resource:How to design an eight part series of innovation and entrepreneurship workshops

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== Promotion ==

In order to get a good turnout and have substantial impact on the campus community, is it important to properly promote the series of workshops.

<li>It is key to go out and greet passersby, advertising the events not just for the sake of it but by stressing that everyonecould benefit from them and there is always something new to learn</li><li>Plan early and make participation easy, so that anyone can just show up, regardless of their level of involvement in innovation/business, as this is about entrepreneurship</li><li>To encourage continuous attendance, consider establishing a certification program, so that participants get a certificate of some value if they attend all of the workshops</li><li>Encourage participation through making the workshops engaging by incorporating lessons, providing snacks, and hosting interesting speakers for facilitation</li><li>Everyone is important in promotion; the support of the students, team, and speakers is necessary--if you don’t have enough of these people, lower the frequency of the workshops per week to make it more manageable</li><li>Have a marketing/business person to send out email reminders or Facebook invitations and posts (a channel to the outside)</li><li>Book the space in advance and get people committed</li><li>Record the workshops through audio recordings, video recording, Facebook Live, and/or just saving the PowerPoint presentations for later reference; participants highly appreciate material to go back to</li>

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For future workshops, it is imperative to improve the ones that were held, through evaluations and feedback.

The workshops must not be only focused on design thinking and innovation, but focused on what the customers, the participants, want and need.

<li>It’s important to get feedback from the participants. If possible, after every workshop. In doing so, you can improve the workshop for next session or for next workshop.</li><li>In every workshop, there is the fear of delivery. And it doesn’t matter if only 5 or 10 people go, what is important is to keep pushing and keep doing the workshop.</li><li>There has been a great interest in the doing the workshop next year. Although, an issue that is being currently working on is the timing of the workshop, because the aim is to fit everyone's schedule.</li>

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[http://universityinnovation.org/wiki/Lennart_van_de_Velde Lennart van de Velde]

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