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Add text hereAavishkaar big innovation is the adoption of venture capital methodology to serve the low-income market segment by creating scalable enterprises.They adapted it to brick and mortar, investing in the hinterland and rural geographies with a target clientele that had a tiny wallet.With its limited capital and resources, they found a large number of start-up companies scattered across underdeveloped regions and then invest small amounts of capital in them. To adapt to this reality, the organization brought in 3 key innovations to venture capital investing: • Moving the investment risk from technology and product innovation to innovation in execution. This allowed us to focus on the needs of the people. This also increased our success ratio at the enterprise-level, despite the perceived high-risk of early-stage investing and geographical dispersion. • Redefining the parameters of blockbuster success -a return of 5 to 10 times of invested capital, instead of a return of 100 times. • Identifying young and experienced investment managers driven by passion, social recognition and fulfilment in work, remunerating them in an equitable and nonhierarchical manner, thus building a large team with a limited fee, and no grant support.
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