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<span style="font-size:larger;"><span style="font-family:arial,helvetica,sans-serif;"><span id="docs-internal-guid-67dfef49-5d19-a3e9-54dd-0bf894ab88e0"><span style="color: rgb(51, 51, 51); background-color: transparent; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Creating A Culture Shift: </span><span style="color: rgb(51, 51, 51); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">The other approach is to work towards creating a cultural shift around your campus by essentially bombarding students and faculty with i and e. Many people don’t realize the awesome things that are going on on their campuses unless it is spelled out for them. One of the main things to keep in mind when started to raise this sort of awareness around your campus is developing a branding guide. If all of your material (posters, flyers, emails, etc…) seen by those on your campus are made by the same standards (one color palette, one type of font, certain spacing every time, etc…) then it is much easier for people to legitimize these medias around campus. A great example of this is the #thismatters campaign started at William Jewell College. This campaign focused on showcasing students and faculty who were/are doing just really awesome things on their campus (i.e. developing an app, improving fitness for children, etc…). From these stories a group of students developed banners, printed on vinyl, that were put up all around their campus so they just became an integrated part of the college life at William Jewell. Below you will find a picture of an example of this. Note the basic tagline at the top that says what the student is accomplishing, then smaller it goes into why this student is doing this, says who this person is, and then #thismatters. All of the posters at William Jewell were standardized to this layout, what changed, however, were the background colors and the stories.</span></span></span></span>

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<span style="font-family:arial,helvetica,sans-serif;">'''<span style="font-size:larger;">Success Stories</span>'''</span>