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= Audience =
Most entrepreneurial organizations begin as a small grassroots group grassroot groups, then slowly expand.  The audience for interdisciplinary entrepreneurship groups are students who wish to build a portfolio and not just a resume.  These are the people students that love having seeing an end result and ask themselves “What business would do I want to start?”  The goal of most many artists is to create something, which isn’t very different from engineers who like to solve problems and create solutions.  Elliot Roth says he became an engineer to make things and was frustrated with the lack of outlets to express the need to tinker and build in his university classes.  An entrepreneurial organization, like SEED, allowed for the space and resources to fulfill this outlet. The collaboration with an artist group , like ArtUp , brought the two groups together with a common mission and appealed to those students who wanted to share their point of view and experience with others. 
= Leadership =
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