At 17, Fernando (Fer) started studying Economics at a public university, but he dropped out after a year because the career didn’t attract him. He began working and saving money until he decided where he was going to study, because the 'what' he already knew: Marketing, since it’s amazing to understand what makes a company take off in the business world. He later completed his Marketing degree, fully self-funded. In recent years, he has worked in product, design and content creation roles. <ref>Fernando Benites. ''Portfolio''. http://jfbenites.framer.website/</ref>
Currently, he works with Andrés Bilbao, cofounder of Rappi, and regardless of the role or the moment, what always remains is his mindset of 'never stop learning'.
==Achievements==
- Cofounder Founder at Cry8: automated Automated curated content creation to grow a lovable community.