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:*Our UIF team also prototypes videos; here is an example of Laurie Moore walking us through a prototype of a UIF program video: https://www.youtube.com/watch?v=KHfwSZAfYCw. The final video (https://www.youtube.com/watch?v=Jef5A2MdNSI) is much different because we were able to hone in on the message we really wanted after creating and watching the prototype. Once you complete both prototypes, share them with your uiguide to gather feedback. Ask what they think your video is about, and compare that to what you thought your video was about. The questions that they ask you are important to consider. Once you receive feedback, proceed with filming your final video.:*{{note2|'''Note:'''}} If your school has had Fellows in the past, and you think your UIF project would benefit from a medium other than a video (such as an infographic, website, social media campaign, etc), email laurie@universityinnovation.org for approval by October 12. Send her a few details about the type of medium you're considering, and why it would benefit your project instead of a video.
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*'''Goal:''' Your goals for the change story video are 1) for your audience to understand your message, and 2) to inspire your audience to take action. To hone in on your message, condense your story down into one sentence.It will take some work, but if you're able to summarize your story easily and clearly, then you will be better able to keep your story focused. Additionally, consider what you'd like your audience to do after viewing/reading your story. Do you need their support? Do you want them to spread the word to others? Do you want them to attend your next event?
*'''Content:''' Your change story video should include the challenge you're hoping to solve, why it's important to solve, how you're planning to solve it (your project/s) and actionable steps your audience can take to join your mission. Strong suggestion: Do not begin your video with an overview or a history of your school. The majority of your audiences will be familiar with your institution. We also share this as a creative constraint so that you can come up with a cool new way to begin your video.
*'''Show, don't tell:''' This is something many of us have learned in literature and writing classes. Put it into practice! It can be much more powerful if you show the need for change rather than saying it yourself. Watch Nariman Gathers, a Fellow and graduate of Converse College, talk about exclusion and inclusion. Instead of launching directly into the change they want to see in the world, they include personal stories from their life to establish a connection with the audience.<br><br>{{#widget:Youtube|id=z4eGLUa_lKg|width=7560%}}<br><br>
*'''Language:''' The words you use in any storytelling medium should be inviting and geared specifically to your audience. The language should make your audience eager to work with you or support you in the priorities you are describing. For example, if you're starting a student group focused on entrepreneurship, you should consider what the word "entrepreneurship" means to different groups of people, and if your audience would be receptive to that word, or if they might be more receptive to "skills development" or "leadership."
*'''Length:''' Your video should be no more than 3 minutes -- keep it short and sweet.
*'''Prototype 1:''' We've created a worksheet to help you outline your change story. Working as a team, try to come up with at least two possible story outlines. Just as in design thinking, it's helpful to consider many possibilities before narrowing down to one solution. [https://drive.google.com/file/d/0B3NGbrtMqT2Bcm5tT3pobmdHSVU/view?usp=sharing Download the storytelling outline worksheet here.]
*'''Prototype 2:''' Once you have one outline that your team is happy with, create your second prototype: a visual version of your change story. One way is to sketch the scenes out on pieces of paper and use your phone to film them, describing what happens in each scene. Another way is use your phone to film your team acting the scenes out. It's not vital that you have your story final at this point. This step is to help you begin to imagine which visuals will best support your change story.
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<big>'''Film your video'''</big>
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This one from Ajman University in the UAE features Fellows addressing the camera directly, with a concise message.
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Fordham University Fellows staged a news report to illustrate their point before sharing about their project.
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Fellows from Universidad de Montevideo share their three projects in an organized and direct way.
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This Villanova video features a homemade animation using cut-out pieces of paper.
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In this video, the University of Technology, Sydney, Fellows start out by walking us through a typical university class experience, and use humor to get us interested in what they have to say.
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Fellows at Mines use whiteboards and markers to tell their story. They start with the need they observed and visually illustrate the change they want to see.
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What if your video helped land a huge monetary donation to your school? Fellows Atin and Meenu from University of Maryland created the above video that showcased an amazing student-led hackathon. They showed us an example of what change could look like on campus. The video attracted the attention of the Founders of Oculus VR and eventually resulted in a gift of $31 million for a new Innovation Center. Read more [http://universityinnovationfellows.org/31mm-oculusvr-gift-to-umd-linked-to-fellows/ here]<br><br>
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