Changes

*'''Audience:''' For this video, your audience should be your campus stakeholders who you need on your side to advance your project. Is it your institution's leader and his/her cabinet? A group of your school's faculty? Alumni? Student leaders? Figure out why you should reach out to this group specifically and use your empathy skills to tailor your message to them. Keep this audience in mind as you create your story, and consider how they will react when watching it. For example, you might not want to present a long history of the school if your audience is your school's leadership -- they will already be aware of this. Your final video is something that will be permanent and public-facing. Therefore, you should only say and do things that you feel comfortable existing on the internet for everyone to see.

*'''Goal:''' Your goals for the change story video are 1) for your audience to understand your message, and 2) to inspire your audience to take action. To hone in on your message, condense your story down into one sentence.It will take some work, but if you're able to summarize your story easily and clearly, then you will be better able to keep your story focused. Additionally, consider what you'd like your audience to do after viewing/reading your story. Do you need their support? Do you want them to spread the word to others? Do you want them to attend your next event?

*'''Show, don't tell:''' This is something many of us have learned in literature and writing classes. Put it into practice! Sure, you can just outright say what change you'd like to see on campus. But it can be so much more powerful and motivating if you show the need for that change rather than saying it yourself. You could tell a personal anecdote about a time when you felt a need, share a personal struggle, describe the day in the life of a student who would be impacted by your project, and so on. Watch Nadia Gathers, a Fellow and graduate of Converse College, talk about exclusion and inclusion. Instead of launching directly into the change she wants to see in the world, she includes personal stories from her life to establish a connection with the audience.<br><br>{{#widget:Youtube|id=z4eGLUa_lKg|width=75%}}<br><br>

*'''Language:''' The words you use in any storytelling medium should be inviting and geared specifically to your audience. The language should make your audience eager to work with you or support you in the priorities you are describing. For example, if you're starting a student group focused on entrepreneurship, you should consider what the word "entrepreneurship" means to different groups of people, and if your audience would be receptive to that word, or if they might be more receptive to "skills development" or "leadership."