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<span id="docs-internal-guid-3e452463-8281-2660-5329-477918813705"><span style="font-size: 15px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Building off Steve Blank’s methodology on “customer development”, the Lean Startup Movement has since boiled down to a simple mantra: Build, Measure, Learn. The full lean startup methodology has three key phases. Modeled with the business model canvas </span>[http://www.businessmodelgeneration.com/canvas <span style="font-size: 15px; font-family: Arial; color: rgb(17, 85, 204); background-color: transparent; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"></span>].<span style="font-size: 15px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">in mind, the first step begins with using the canvas to map out and organize business hypotheses. Founders test their theories by bringing minimal viable products to market and use real customer feedback to validate their hunches. Finally, using market insight and agile development methodologies, founders iterate and pivot their way to nirvana (product-market fit). Eric Ries is best known for his contributions to the third and final phase on his approach to agile methodology. The LS framework is one of the first to offer a clear understanding into successful startup development among investors, academics, and entrepreneurs (Interview with Bhavik Joshi).</span></span>
=Distinct Differences From Other Offerings= <span id="docs-internal-guid-3e452463-8283-8b78-3bc4-7b14e0291bda"><span style="font-size: 15px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">In the past, all business development was taught in the same dry language-- business plan, expensive product development, and aggressive sales. But in the startup realm, this approach is as effective as speaking French in an English class. The Lean Startup Movement is the rosetta stone to improving the odds of success when developing a startup business. With the constant experimenting and iterating, founders turn failures into smart pivots that lead to product-market fit--- a key metric supporting hypergrowth, steady robust income, and future prosperity.</span></span><br/>
=Impact Achieved For Students and Campus=
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