Fellow:Tayler Nowak

Tayler is a first year MS student studying Consumer Behavior and Strategic Innovation at the University of Wisconsin – Madison. She recently received her BS from the University of Wisconsin – Madison in Retailing & Consumer Behavior and Psychology with a certificate in Entrepreneurship. 

Through her experience in multifaceted areas of research, retail, business development, communication design, and semester in Italy, Tayler discovered a passion for experience design. Her specific interests integrate Human-Centered Design (HCD) in branding, ethnographic research, interactive spaces, and technology-led sustainable fashion efforts. She is a graduate teaching assistant in the School of Human Ecology for courses that focus on experiential learning, leveraging a combination of design thinking and strategic planning to design, prototype, and test solutions to real problems faced by communities, businesses, people, and organizations.  

She aspires to become a better researcher, strategist, and designer in order to use her position to improve curriculum in higher education inspiring others to see the value in innovation strategies that couple creativity with critical thinking, become a valuable industry asset, and influence social change. You can find her writing, watching crime drama television, or planning her next travel destination in her spare time. 

taylerjnowak@yahoo.com | tjnowak@wisc.edu | LinkedIn 

Emails are equally preferred