Priorities:Santa Clara University Student Priorities
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</parsererror> Overview
Santa Clara University has a huge amount of resources for all students who are interested in entrepreneurship and innovation, however, not many students are enrolled in these programs. There seems to be a rather large disconnect between the students and the programs. This is not for a lack of trying. Many organizations try very hard to organize to students, but there are not very good channels for connecting the students to their desired program. Sure, there are bulletin boards all around campus, and emails that go out, but most students ignore both of these methods. There needs to be a better way to reach a larger amount of students.
There is also the problem of divisions. Each school under the Santa Clara University umbrella (Arts and Science, Engineering, and Business) seems to have a disconnect. They all seem to work with in their own school and not promote innovation by working together. Bringing all these schools together would surely promote a greater pool of ideas and innovations.
Strategy #1: Reinventing Resource Marketing and Communications
Tactic: Camino Utilization
Santa Clara, as shown through out Landscape Canvas, has many resources - from classes to clubs, from speaker events to workshops - but these are far underutilized due to a system of communication that is both difficult for the administration to maintain and doesn't fully reach out to the students of each college. In the school of Engineering, there is a weekly email sent out that is hand-crafted every Sunday night that lists out most of the events that will be happening that week. Club meetings, Maker Lab events, workshops, and many others are listed off in this email- but in the eyes of many, it comes across as almost "spammy". Most notably, not all engineers are interested in all disciplines of engineering, so they need to sort through dozens of items in order to find one they might be interested in.
Strategy #2: Reinventing Classes
Tactic: Combining Pop-Up Classen
In order to give the school an experience of innovation and entrepreneurship, Santa Clara offers various one-unit pop up classes on relevant topics. A problem with these classes is that they don’t satisfy any requirement, are offered at odd times, and they are only worth one unit. This makes it so students can't or don’t want to take them. Therefore by combining them all into a 4-unit class would solve this problem. A problem that hasn’t been resolved yet is the fact that these classes are traditionally at odd times and are hard to fit in the schedule. If the classes were all a part of the same class it wouldn’t have to be squeezed in eliminating the potential to take other classes. The largest benefit of these classes being in line so they can build off each other, and come together in a big final project that has a real world component.