Resource:How to complete the Landscape Canvas

Background

The Landscape Canvas is a tool introduced in October 2013 as a tool that allows students to classify programs, classes, infrastructure and other resources on and off campus that are in support of their campus Innovation and Entrepreurship (I&E) ecosystem. Each of the five columns in the Landscape represent a phase in the process, from awareness to actualization. Borrowing from the Wenger model which studies 'Communities of Practice', assets on campus fall into one of five columns, namely those which call out to students as follows ...

Five stages of discovery of I&E

"Students, innovation and entrepreneurship is important. Make it a priority." (Perceived Value): In this way, a workshop, student or faculty member is generating awareness about the importance of I&E and perhaps conveying the fundamental elements of I&E to students.

"So, you want to learn more." (Potential Value): In this phase, students realize I&E is important and want to get involved in a deeper way by learning more and developing their skill set.

"You want to apply your knowledge to a specific project." (Applied Value): At this stage, a student wants to apply their knowledge of I&E to a specific challenge or program. They may form a design team or work solo to explore the potential of a unique innovation or venture opportunity.

"You have effectively engaged in I&E." (Realized Value): In this phase, a student or student-led team commits to an opportunity and works to see it through to impact, be it implementation in one location or commercial scale. The student(s) may license a technology, form or join a venture startup, attain legal status for their opportunity, and/or begin generating revenue for their innovation.

"You have fine-tuned your understanding of I&E and reframed your approach to your education and career." (Reframed Value): In this stage, a student venture is likely to move off-campus and look more like a typical growing small-medium sized enterprise or high-growth company. The student understands the innovation and entrepreneurship process and adopts an entrepreneurial mindset in all that they do. The student may demonstrate their command of I&E skills by applying it to changing venture strategy or pursuing new markets. A student may also join an existing venture or corporation, leading an intrapraneurial opportunity. Resources in the campus ecosystem that support a student in this phase include technology parks, wet-lab and manufacturing space. Leadership assistance through business and capital networks, as well as mentors and advisors.

Mapping the Innovation and Entrepreneurship assets on your campus will allow you to visually see what areas represent strength on campus and what areas are weak. and sharing that data on this wiki will allow students to see, at a glance, all the ways they can plug into creative, design, maker resources that can have a positive impact on society.

Download the Landscape Canvas

Download the Landscape Canvas and complete worksheets 2 through 7. Upon completion, email the excel file to humera at nciia dot org or forrest dot fuqua at gmail dot com for uploading onto the wiki so other students can easily navigate and add to new resources as they arise.

Utopia University

Worksheet 1 of the Landscape Canvas excel file illustrates a fictitious example of a completed Landscape Canvas  for Utopia University, a campus where there is an abundance of I&E resources for the student community. Click here to download and view the Utopia University example.