Resource:How to run an eight week Ultimate Trader Challenge
This Article provides instructions and tips on how to implement an eight week Ultimate Trader Challenge at your own campus. The Ultimate Trader Challenge drew inspiration from Kyle MacDonald and his, One Red Paper Clip story. Kyle became famous after he managed to make a series of great trades that led him from starting with a small red paper clip to his final trade of a house. This entrepreneurial idea of making smart trades can be implemented on your own campus but modified to fit a college campus. The basic idea behind it is to have students start with a small object, like a pen, and then after 8 weeks see which student was able to make the best trade. Holding an event like this on your own campus helps build a community and is also a great marketing opurtunity.
Contents
Get Organized
The first step that needs to be taken is to get organized! Before being able to go out and start asking for sponsers or promoting the event you need to figure out how an event like this would best be implemented at your campus. Make realistic goals of how many students may attend an events like this. Have a conservative goal and a stretch goal. Think about what incentives you would like have for people who make the best trades and where you will get the starting item from.
Marketing!
The key to this sort of event is to really market it as well as possible especially during sign up. The more participants you have the more people will get into it. Try and start getting people excited early on. Have a big kick off party where it gives people a reason to come. Nothing attracts college students faster than free pizza or t-shirts. Try and spread the word on as many different platforms as possible be that social media, word of mouth, or professors preaching to their classes. This may be the most important part to the success or failure of this event. By attracting large numbers of participants it will create a competitive environment and really get people excited.
Finding Funding
Finding funding can also be a very difficult part of the process. Start at your school and see if they have money put aside for hosting these sort of events. Next start reaching out to companies start local but don't underestimate what reaching out to a larger can do. In the past schools hosting these sort of events have been sucsseful by reaching out to companies like E-Bay because of the similarities to the event and the services they provide. If money is hard to find try and get companies to donate things like pizza or prizes.
Picking a Date
Pick a time to run the event that is mellower time in the year and people are around. Also try and make it a time that can easily be repeated each year or semester. This will really help with both turn out and making it a sustainable event that will continue on in the future after you leave.
Logistics
As far as how to run the actual event it is flexible depending on what will work best at your campus. In the past it has been successful to run the event over an 8 week period with weekly meet ups so everyone can see what each other have accomplished. Try and find away to offer weekly prizes for the best trades for each week this will help give incentive for participant to make as much progress as possible each week. If possible have different categories of prizes for example most interesting trade, most bizarre trade, etc.. Lastly have some sort of final prize for who ever come out on top with the best trade.
Media Capture
Documenting the entire experience is very important part of the entire process. Start a face book page where people can post pictures and videos of the trades they made. By doing this it will help up the competition and also show people who may have not done it this time around how much fun they are missing out on. This is also helpful for your resume when trying to show a future company or program what you have accomplished.
Sustainability
To make any event sustainable is always the hardest part. Trying to associate this event through a department within your school will help a lot. Students are constantly cycling in and out of the school but professors stay for along time. Also try and make it associated with a club or make the event a club its self. By passing on responsibility to others it will help keep it alive after you leave. In general the more groups you can get behind the event the better the chance of it happening again.
Successes Stories
A very good example of a place where this was implemented successfully was by UI Fellow John Oliver
• Audience (the primary audience for the event)
• Facilitator (how you determined who should run the event)
• Activity and content (how you found the type of activity and materials, and how you determined the learning or big-picture aspect)
• Format (the way the event is structured, length of the event, etc)
• Cost (all the elements that had to be paid for, and how they were paid for)
• Dates (how you selected the date during which the event was held)
• Fundraising and sponsorships (how you found the money and/or dealt with sponsors)
• Space (what elements you were looking for, the location, and how you found the right space)
• Branding (how you determined the name and overall message for the event)
• Promotion (how you invited participants and shared the details with your primary audience)
• Support (students, faculty, staff needed to facilitate prior to and during the event)
• Event logistics (what else needed to be done prior to and during the event)
• Media capture (how you arranged for photos or video to be captured)
• Activities (how the activities were presented and run)
• Evaluation (measuring impact and numbers of participants)
• Sustainability and planning for future events (elements necessary to ensure that the event would happen again if desired)
• Future leadership (how you figured out who would lead this event after you graduate)
• Lessons learned and tips for others (what worked and what didn’t, and your recommendations for others)
