Organization:The Lean Startup Movement
Contents
Overview
The Lean Start Up Movement (LSM) is a paradigm shift in product and business development that was introduced by Steve Blank and further popularized by Eric Ries, the author of the bestselling book The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. This concept was initially Inspired by the Japanese “lean manufacturing” concepts from 1980s & 1990s where companies would focus on processes that create value-- more specifically, features and services that customers are willing to pay for. By producing minimal viable products, manufactures were able to bring the product to market quickly and iterate based on the feedback received. This is the core of the lean startup movement: rapid prototyping coupled with extensive analysis on customer interactions to pinpoint key values and product-market fit.
Purpose
Distinct Differences From Other Offerings
Impact Achieved For Students and Campus
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