78
edits
Changes
no edit summary
== HOW ==
<span id="docs-internal-guid-685123a0-6f23-f0b7-2c90-d98364bbd8c4"><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Macy and her cohort had settled on a simple realization that a happier campus would lead to more creativity and better innovation.[[File:HOW.jpg|thumb|HOW.jpg]] To this end, Macy decided to host events intended to increase the morale on campus, more specifically pop-up classes, makeathons, and town halls/open forums.</span></span>
<span id="docs-internal-guid-685123a0-6f23-f0b7-2c90-d98364bbd8c4"><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Initially, marketing for these events was executed in a traditional manor. Macy created events on facebook, printed off flyers, and added onto the events calendars through the school. Unfortunately, despite the great intentions and admirable effort, turnout was minimal. What the UIF cohort would come to realize is that events become tremendously more attractive to participants if they are marketed as mysterious and exclusive, making them stand out amongst an already crowded campus listing.</span></span>