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'''One of the primary problems that students in the Certificate Program face is coming up with an original business idea. As much focus intitally is placed on profitability and scalability, more creativity needs to be placed on the earlier stages of thought ideation. By providing an Innovation Workshop soley focused on generating ideas, the creative mindset needed to think outside-the-box and make truly progressive changes. '''
'''Tactic #1: Choose different locations on campus and challenge students to imagine how they can be re-engineering to be a more creative environment. Have students brainstorm together on possible ideas.''' '''Tactic #2: ''''''Take the 20 Grand Engineering Challenges and ask students how they can create inventions and innovations to help solve these major challenges. Posing these questions would require very large picture thinking and would challenge students to reimage what is possible. '''
== '''Strategy #2: Create Student Ambassadors for Purdue Entrepreneurship ''' ==